Director of Marketing Carmel, Indiana,

The MJ Companies exists to inspire the success, fulfillment, and wellbeing of each person we serve: our associate and their families, business partners, clients, and the community. This statement drives everything we do, and we are committed to your personal fulfillment and professional success.

The MJ Companies is seeking a Director of Marketing who is responsible for leading and executing a scalable, B2B-focused marketing function that drives brand awareness, demand generation, and pipeline growth in support of MJ's growth objectives. This role owns the day-to-day leadership of the Marketing & Communications team-including brand management, content strategy, digital marketing, creative production, and field and event marketing-while partnering closely with the CMO and sales leadership to ensure marketing directly contributes to profitable growth.

The Director of Marketing is an experienced B2B marketing leader who is equally comfortable setting strategic direction and rolling up their sleeves to execute alongside the team. This role enables the CMO to operate at the enterprise-wide strategic level while ensuring MJ's brand and pipeline activity never lose momentum.

• Develop and execute an integrated B2B marketing strategy aligned with MJ's annual and long-term growth objectives, in partnership with the CMO.
• Build and maintain a scalable marketing planning framework- including annual operating plans, campaign calendars, and budget management that enables proactive prioritization across competing initiatives.
• Ensure buyer personas and ideal client profiles are clearly defined, consistently applied, and regularly refined across all business units and practice areas, focusing marketing efforts toward the highest-opportunity segments for profitable growth.
• Execute go-to-market strategies as designed in partnership with the CMO, bringing each vertical launch to life through campaigns, content, and field activation.
• Monitor competitive positioning, market trends, and industry dynamics to inform marketing strategy and messaging differentiation.
• Demand Generation & Pipeline Growth
  • Own and evolve MJ's demand generation engine-including Hub Spot campaign architecture, lead scoring, MQL definition, and pipeline attribution to produce measurable marketing contribution to revenue.
  • Plan, execute, and optimize multi-channel B2B campaigns across paid, organic, email, and social channels, with a focus on generating qualified leads for the production and business development teams.
  • Partner with the Digital Marketing Specialist to manage SEO/SEM strategy, website performance, and conversion optimization.
  • Design and manage field and event marketing initiatives- including executive round tables, client education events, industry sponsor ships, and market-specific activation that support producer relationship-building and strengthen MJ's presence in target markets.
  • Establish and report on marketing KPIs, dashboards, and attribution reporting in Hub Spot, ensuring leadership has clear visibility into marketing's contribution to pipeline and revenue.
• Brand, Content & Creative
  • Serve as the steward of MJ's brand identity, ensuring consistency across all external touchpoints- digital, print, client-facing, and community including MJ Foundation brand alignment.
  • Lead the development and execution of MJ's content and thought leadership strategy, including editorial calendar management, SME content capture, and multi-format content distribution.
  • Oversee and protect the team's AI automation and creative production capability, ensuring these resources are deployed strategically for high-volume deliverables such as RFP template production, lookbooks, and campaign assets.
  • Provide strategic direction to marketing team members for content execution and campaign asset delivery.
  • Oversee vendor and agency relationships for creative, media, digital, and event production as needed.
• Lead, develop, and retain a high-performing Marketing & Communications team, setting clear performance expectations, providing regular coaching and feedback, and creating meaningful development pathways for each team member.
• Foster a team culture that is creative, accountable, data-informed, and collaborative.
• Partner with the CMO on succession planning and team structure evolution as MJ's marketing function scales.
• Partner with sales leadership and enablement teams, ensuring marketing-sourced content, campaigns, and tools are integrated into producer and BD team workflows and…