Senior Social Content + Marketing Strategist
Listed on 2026-10-15
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Marketing / Advertising / PR
Digital Marketing, Social Media Marketing
SENIOR SOCIAL CONTENT + MARKETING STRATEGIST
LOCATION:
Hybrid (Indianapolis/Carmel-based)
PURPOSE:Lead social media strategy, content creation, and performance for PMG’s largest client accounts, turning social content into measurable audience growth, engagement, and business results.
MANAGERS:CEO, VP of Operations, Director of Client Success, Director of Marketing Services + Director of Strategic Communications
SCOPE:Client Social Strategy + Portfolio Leadership, Content Creation (Photo, Video + Copy), Community Management, Analytics + Reporting, Influencer + Partner Collaborations + Social Platform Operations
ACCOUNTABILITIES :Social Media Portfolio Ownership, Content Strategy + Creation, Performance Reporting + Insights, Client Relationship Leadership, Social Team Process + Platform Leadership, PMG Brand Support
KEY PERFORMANCE INDICATORS:Client Satisfaction + Retention, Audience Growth, Engagement Rate vs. Industry Benchmarks, Reach + Conversions, Content Quality + Creativity, Timeliness of Deliverables, Team Collaboration + Utilization Rate
ABOUT PENCE MEDIA GROUPPence Media Group (PMG) is a full-service public relations, branding, digital + paid media and marketing consultancy founded by Nicole Pence Becker in 2017. PMG has grown to become a dynamic, award-winning team, collaborating to help clients affirm their brand identity, craft key messages, and deliver them to targeted audiences, with an operating mantra of, “Consider It Done.” PMG is a certified Women’s Business Enterprise (WBE) in the state of Indiana and was honored with several awards in 2026, including a MUSE Creative Gold Award for Best Small Agency of the Year and being named one of PR Daily’s Top Agencies for 2025.
PMG’s client roster includes start-ups, small to medium businesses, public sector and nonprofit organizations, and Fortune 500 companies.
PMG is seeking a Senior Social Content + Marketing Strategist to lead social media strategy and execution for some of our largest client accounts, including enterprise, healthcare, and national consumer brands.
This role requires an experienced social media strategist (5+ years) who can own multi-brand, multi-platform portfolios end to end. You’ll build content calendars, capture photo and video on-site, write social-first copy, manage communities, run partner and influencer collaborations, and turn monthly analytics into clear recommendations clients act on.
The ideal candidate is both strategic and creative: someone who treats client accounts like their own brands, stays organized under high volume, brings ideas before clients ask, and can shoot the video, write the hook, and explain why it worked in the monthly report.
This role operates as a trusted social partner to PMG clients and an extension of their marketing teams, while also supporting PMG’s social team through shared processes, platform expertise, and coverage.
Candidates with agency experience managing high-volume social accounts for enterprise, healthcare, automotive/RV, travel, or membership organizations are especially encouraged to apply.
QUALIFICATIONS- Bachelor’s degree in Marketing, Communications, Journalism, or related field
- 5+ years of experience in social media strategy, content creation, or digital marketing within an agency or brand environment
- Proven success leading social for large or multi-brand accounts, with results to show for it (audience growth, engagement, conversions)
- Strong copywriting and storytelling skills across platforms, with a talent for hooks and clear calls to action
- Photo and short-form video skills (iPhone or DSLR), including editing in Cap Cut, Adobe, or similar
- Hands‑on experience with a social media management platform (Sprout Social preferred) and native…
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