Senior Director, Adult & Feminine Care Global Insights, Copilot

Senior Director, Adult & Feminine Care Global Insights, Copilot

Job Description

About Us

Kleenex®, Cottonelle®, Scott®, Huggies®, Kotex®, Poise®, Depend®, Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

We’re out to create Better Care for a Better World, and that takes leaders and teams who care about making a difference. In the Senior Director, Adult & Feminine Care Global Insights, Copilot role, you’ll apply your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands to help us deliver better care for billions of people around the world.

It starts with YOU.

What You’ll Do (Role Purpose)

The Senior Director, Adult & Feminine Care Global Insights, Copilot will serve as a strategic thought partner to the Global Marketing AFC Executive Team and cross-functional leaders across Segment, Innovation, and Commercialization for Kimberly-Clark’s AFC portfolio (Kotex, Depend, Poise), one of the largest strategic focus areas for the company. Reporting to the VP Insights & Analytics, you will lead the development and activation of transformative consumer insights that shape global brand strategy, fuel innovation pipelines, and drive commercial excellence.

This role is a pivotal enterprise connector—translating global strategy into locally resonant execution by embedding consumer understanding into every major business decision. You will lead a high-performing team, with two direct reports,and orchestrate a global network of insights professionals, agency partners, and data providers to amplify impact across markets.

Success in this role is defined by:

• Championing a deep, empathetic understanding of consumers across life stages, uncovering motivations, aspirations, and cultural dynamics that unlock growth.
• Influence senior stakeholders with compelling narratives and foresight that shape brand relevance and innovation strategy.
• Evolve the insights function by leveraging emerging methodologies, technology, and agile approaches to uncover and activate new sources of value.
• Bring a bold point of view on the future of consumer understanding and a passion for driving business growth through insight-led leadership.

Role & Responsibilities

In this role, you will be responsible for leading Global Insights for AFC brands, delivering insights to drive strategies across categories and markets, while ensuring alignment of consumer needs and business priorities. Specifically, you will:

• Serve as a thought leader and trusted advisor to senior stakeholders, influencing strategic decisions through compelling storytelling and data-driven recommendations – success is measured based on impact from decisions
• Ensure insights are translated into actionable strategies that drive business outcomes across innovation, brand building, and go-to-market plans – insights are actionable and embedded in decision making processes
• Partner with Marketing, R&D, and Commercial teams to identify growth opportunities through deep understanding of consumer behavior, market dynamics, and competitive landscapes – bring independent, unbiased consumer voice
• Drive the creation and deployment of foundational insights including segmentation, demand spaces, brand equity tracking, and foresight frameworks – insights create a competitive advantage for Kimberly-Clark
• Lead the design and execution of global research programs, including qualitative, quantitative, and advanced analytics methodologies – understand nuances of methodologies, vendors and country dynamics
• Build and lead a high-performing global insights team, fostering a culture of curiosity,…