Visual Designer

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust , we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

We're looking for a Senior Visual Designer, to lead the creation of end-to-end visual experiences across multiple user-segments within Flo. You will own key design initiatives, shape the visual design system, and ensure consistency, inclusivity, and innovation across all visual outputs. You will act as a role model for design quality and provide mentorship to more junior designers.

• 7+ years of professional experience in visual or graphic design, with strong expertise in mobile platforms.
• Demonstrated ability to own and deliver complex design projects from ideation to release.
• Advanced proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Deep understanding of colour theory, typography, composition, branding, and visual hierarchy.
• Experience collaborating with cross-functional teams and influencing product direction through visual design.

• Champion inclusive and user-centered design practices across the team, ensuring accessibility and cultural relevance.
• Collaborate with cross-functional stakeholders including Product, Content, UX, Growth, and Engineering teams to align visuals with business goals.

• Deliver end-to-end, high-quality visual solutions that align with business objectives and improve user engagement and retention.

3 month contract

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .