Nuance Area Sales Manager - South West

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We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, Lens Crafters, Salmoiraghi & Viganò and the Grand Vision network), and leading e-commerce platforms.

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Job Title Nuance Sales Representative (SW)

Location South West

Contract Permanent/Full Time



Your role

We are seeking a motivated and results-driven Sales Representative to drive the success of our new product category, Nuance Audio, which integrates advanced AI-powered audio technology into eyewear solutions. This innovative product targets individuals with mild hearing loss and offers a unique, lifestyle-enhancing experience by combining cutting-edge audio technology with our comprehensive lens portfolio. As a Sales Representative, you will play a pivotal role in positioning Nuance Audio as a transformative solution and achieving sales growth in your assigned territory.

Main Responsibilities

• Sales and Business Development
• Identify and engage potential customers, including retailers, distributors, and healthcare professionals.
• Build and maintain strong relationships with key decision-makers and stakeholders.
• Present and demonstrate the unique features and benefits of Nuance Audio as part of a complete eyewear solution.
• Develop and execute territory sales plans to meet and exceed sales targets.
• Product Expertise and Training
• Develop deep product knowledge, including technical specifications and customer use cases.
• Provide training to retail and healthcare partners to ensure effective product positioning and customer support.
• Stay informed about updates to the product and competitive offerings to maintain a strong value proposition.
• Customer Engagement
• Act as a trusted advisor to customers by understanding their needs and recommending tailored solutions.
• Conduct regular follow-ups with customers to ensure satisfaction and identify upsell opportunities.
• Gather and document customer feedback to share with marketing and product teams for continuous improvement.
• Market Intelligence
• Monitor market trends, competitor activities, and customer preferences to inform sales strategies.
• Provide insights and recommendations to support the development of marketing and promotional campaigns.
• Reporting and Administration
• Maintain accurate records of sales activities, customer interactions, and pipeline progress using CRM tools.
• Prepare and submit regular sales reports and forecasts to track performance against targets.

• Achieve or exceed monthly, quarterly, and annual sales targets.
• Develop and execute detailed territory sales plans, including account prioritization and growth strategies.
• Conduct a set number of product demonstrations and training sessions for retailers and healthcare partners per month.
• Establish and maintain a pipeline of qualified leads, ensuring consistent follow-up and conversion.
• Deliver…