FMCG Sales Lead - OOH

Overview

This range is provided by YF Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Direct message the job poster from YF Recruitment

Recruitment Director | YF B Corp Certified | Driving Innovation in FMCG

Sales Lead – Out of Home (UK Launch)

Hybrid/Remote | Full Autonomy | Equity Opportunity

How often do you get the chance to take a fast-growing European snacking disruptor - already delivering double-digit growth abroad - and be the one to launch it into the UK market
?

Backed by elite athletes and already loved across Europe, this brand is now ready to take the UK by storm.

We’re looking for a Sales Lead - Out of Home to own the UK OOH strategy and execution from day one
, with complete autonomy to grow food service, wholesale, and convenience channels.

Why This Role?

• Be the architect of the UK launch - shape the market entry strategy for a proven, high-growth challenger brand
• Full autonomy - freedom to build and execute the plan your way
• Equity - share in the upside of the business you help grow
• Career-defining opportunity - be the face of the brand in the UK and write a key chapter in its global success story

What You’ll Do

• Develop and execute the UK Out of Home sales strategy across food service, wholesale, and convenience
• Open and grow key customer accounts, from national wholesalers to independent operators
• Build strong, long-term partnerships with distributors and key accounts
• Work closely with the leadership team to shape brand positioning and go-to-market approach in the UK
• Track and report on performance, using insights to optimise growth

What We’re Looking For

• Proven track record in Out of Home sales within FMCG, ideally food & drink
• Strong network across food service, wholesale, and convenience channels
• Commercially driven with a hunter mentality and a hands-on approach
• Comfortable working autonomously and building from the ground up
• Excited by the idea of taking a challenger brand from market entry to household name

This isn’t just another sales job.

It’s a once-in-a-career opportunity to take a proven European success story and make it your own in the UK — with the backing, freedom, and rewards to match.

• Mid-Senior level

• Full-time

• Sales and Business Development
• Industries:
  Food and Beverage Services and Food and Beverage Manufacturing