Senior Director, Marketing

A leader in technology and innovation, Southwire Company, LLC is one of North America's largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal‑clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools and jobsite power and lighting solutions.

The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value‑add partner. We are proud to offer competitive compensation, employee benefits, tuition reimbursement and unlimited growth opportunities. Our more than seven decades of progressive growth can be attributed to our determination to developing innovative systems and solutions, exercising environmental stewardship and enhancing the well‑being of the communities in which we work and live.

How will you power what’s possible?

The Senior Director of Marketing leads the strategic planning and execution of marketing initiatives that drive brand awareness, revenue growth, and market expansion. The Senior Director of Marketing is responsible for developing the strategic direction of our product marketing and integrated marketing campaign development efforts to position Southwire as a comprehensive electrical solutions provider. This role will also collaborate closely on the Marketing organization’s digital transformation efforts that drive customer insights, lead generation, and customer conversion.

• Develop and execute comprehensive marketing strategies aligned with corporate objectives.
• Lead cross‑functional teams to ensure marketing strategies execution.
• Champion customer insights and market intelligence to inform strategy and innovation.
• Proven track record in developing both individual and team skillsets, including actively mentoring team members and facilitating opportunities for professional growth to ensure the organization remains highly skilled and adaptable.
• Oversee brand management and ensure brand consistency.
• Manage marketing budgets and optimize spend. Champion performance analysis to measure campaign effectiveness.
• Collaborate with sales ecosystem to drive customer engagement.

• Bachelor's Degree
• 12‑14 Years of Marketing and/or Business Administration/Management Experience

• Master's Degree
• 15+ Years of Experience

Does this role manage Southwire Team Members:
Yes;
Number of Direct Reports: 2‑5

Domestic, occasionally international – Up to 25% of time

• Standing – 10% of time
• Sitting – 80% of time
• Walking – 10% of time

Office

Computer/Keyboard

• Business Insights
• Communicates Effectively
• Drives Results
• Manages Ambiguity
• Manages Complexity
• Values Differences

• Brand Strategy
• Budgeting
• Business Development
• Business Metrics
• Cross‑Functional Collaboration
• Customer Relationship Management
• Integrated Marketing Communications
• Marketing Analytics
• Strategic Planning
• Team Building

• 401k with Matching
• Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
• Paid Time Off & Paid Holidays
• Long & Short‑Term Disability
• Supplemental Insurance Plans
• Employee Assistance Program
• Employee Referral Program
• Tuition Reimbursement Programs
• Advancement & Professional Growth opportunities
• Parental Leave
• & More

Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.