Manager, Digital Marketing

Manager, Digital Marketing
** Position Summary**:
The Digital Marketing Manager plays a key role in advancing 4

Front’s digital strategy, strengthening its online presence, and ensuring digital platforms deliver a seamless and engaging experience for customers, distributors, and partners.  This position is responsible for overseeing the evolution and performance of 4

Front’s digital marketing ecosystem — including websites, marketing automation, analytics, social media, and digital advertising — while driving initiatives that support brand growth, lead generation, and customer engagement.
1.
** Description of

Essential Job Functions:

** 1.
** Digital Strategy & Execution
** 1. Lead the development and execution of the digital marketing strategy aligned with 4

Front’s business objectives, brand priorities, and customer journey.
2. Manage and continuously improve the digital marketing roadmap to enhance visibility, engagement, and conversion across owned and paid channels.
3. Oversee campaign planning and execution for digital advertising, email marketing, and website initiatives to ensure brand consistency and measurable impact.
2.
** Marketing Technology & Platform Management
** 1. Oversee the performance and evolution of 4

Front’s marketing technology stack, including:* + Website content management systems (CMS)  + Email and marketing automation platform  + Web analytics and reporting tools  + Digital asset management system  + Social media management system  + Customer survey and analytics platform
2. Collaborate cross-functionally with IT, Product, and Sales to ensure digital systems integrate effectively and support business processes.
3. Identify and evaluate new digital tools and technologies that can enhance marketing efficiency, user experience, and lead generation capabilities.
3.
** Budget, Agency, and Vendor Oversight
** 1. Manage the digital advertising budget to optimize ROI and channel performance.
2. Lead relationships with digital agencies and vendors, ensuring they deliver high-quality work that supports brand and business goals.
3. Track spend, performance, and results across all digital investments.
4.
** Leadership & Team Development
** 1. Supervise, coach, and mentor the Digital Marketing Specialist, fostering a culture of accountability, innovation, and collaboration.
2. Partner closely with the broader marketing team to align digital efforts with brand storytelling, product launches, and distributor engagement initiatives.
5.
** Data, Analytics & Optimization
** 1. Establish clear performance metrics and dashboards to track KPIs across digital channels.
2. Analyze data to identify trends, insights, and opportunities for optimization.
3. Provide regular reporting and actionable recommendations to the Director of Marketing and executive leadership team.
2.
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* Supervisory Responsibilities:

*** Directly supervises employees. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

III.
** Qualification Requirements:
** To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
**
* Education and Experience:

**** Bachelor’s degree in Marketing, Communications, Business, or related field;
Master’s degree a plus.
* 7+ years of progressive experience in digital marketing, including leadership or management of people and platforms.
* Proven success managing marketing technology ecosystems, digital advertising budgets, and agency relationships.
* Experience in B2B marketing within industrial, manufacturing, or technical product industries preferred.
* Experience in working for a highly matrixed organization a plus.
*** Computer/Information Technology Skills
**** Ability to use a personal…