General Manager

General Manager – Ulta Beauty Overview

At Ulta Beauty, we create exhilarating buying experiences for beauty enthusiasts. The General Manager (GM) leads through Ulta Beauty’s mission, vision, and values to develop a high‑performing team that consistently delivers top‑line sales growth. The GM leads a team of managers and is accountable for all aspects of managing a single retail store, inclusive of the salon. This role drives the store’s business through performance (sales, service, and expense control), people (talent acquisition, training, and development), and process (standard operating procedures and compliance standards).

The position requires a passion for process excellence, a drive for results, and the ability to lead, influence and develop the team.

• Performance:
  • Promote a culture of accountability to meet or exceed Ulta Beauty’s goals related to retail and service sales, guest loyalty (including credit), payroll, omni‑channel, and retail shrink as set by Ulta Beauty for the GM’s store.
  • Drive company profitability through operational excellence, top‑line sales growth, and expense control.
  • Leverage store forecast and payroll budgets to support store scheduling needs to maximize productivity, achieve sales and payroll goals, and complete workload on time, and within the payroll budget.
  • Address any issues identified by Ulta Beauty’s financial and operational reporting, as well as by store visits and audit results to achieve Ulta Beauty’s goals for the store and drive company profitability.
  • Perform makeup applications, skincare analysis, and product demonstrations with guests to drive sales and guest service experience.
  • Take the initiative to stay informed regarding new and existing industry trends, products, and services during work time and be knowledgeable about the ingredients and benefits of these trends, products, and services to better serve guests.
  • Maintain prompt, regular attendance as the GM and hold all store associates accountable to the Ulta Beauty attendance policy.
• People:
  • Attract, hire, and retain a diverse team of top talent, and efficiently address any staffing needs and open positions for the store.
  • In partnership with the DM and People Success, address policy violations with appropriate corrective action up to and including separation of employment fairly and in accordance with Ulta Beauty’s policies and procedures.
  • Build a highly engaged team at the store that embodies the Ulta Beauty brand through effective collaboration, open and honest communication, and prioritization of work.
  • Create an inclusive environment that inspires and encourages the growth and engagement of associates.
  • Lead all aspects of manager and associate development including training, providing individualized competency‑based feedback and coaching, performance reviews, succession planning, and individual development plans to enable continuous development and drive sales performance.
  • Regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
  • Ensure direct reports regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
  • Model a culture of open communication by sharing enterprise strategy with direct reports and creating goals in alignment with Ulta Beauty’s goals for their store.
  • Promote a culture of teamwork by working alongside the management team, establishing priorities, and providing clear direction.
  • Execute the Guest Engagement Leader program flawlessly through business ownership, associate coaching, and leading a helpful and friendly guest experience to drive business results across all Annual Performance Goal (APG) metrics for the store.
• Process:
  • Be knowledgeable of and ensure compliance with Ulta Beauty’s policies, procedures, and standards.
  • Adhere to and enforce Ulta Beauty’s dress code.
  • Use the company’s scheduling tool as directed to schedule the right associates, in the right places, at the right times in order to provide an exceptional guest experience, reduce loss, and…