Digital Marketing Automation Specialist

At Greater Nevada, our passion is helping more people Live Greater, including our members, communities, and each other. With pride, we strive to make a difference in the lives of our members and the communities they live in through financial inclusion, education, and empowerment. Why? Simply because we believe that together, we Live Greater.

• We Care Genuinely.
• We build relationships because we know that we are Greater Together.
• We Stay Trustworthy as we serve our communities.
• "Be Bright" rings in our ears as we find custom solutions that meet our members' needs.
• We Inspire One Another, our members, and our communities to re‑imagine what Living Greater can be.
• In every moment, we Enjoy the Experience. It's what has made the last 70 years greater and what we carry into the future as we continue to serve.

These values have guided us to become the largest Nevada-based credit union to touch the lives of more than 88,500 members and thousands upon thousands of people through our community and philanthropic work.

If you’re enthusiastic, collaborative, and ready to make an impact, we’d love to meet you!

The Digital Marketing Automation Specialist at Greater Nevada Credit Union (GNCU) is responsible for planning, implementing, and optimizing digital marketing campaigns that enhance member engagement and drive credit union growth. This role focuses on leveraging marketing automation platforms to deliver targeted, personalized communications across channels, while also contributing to content development and applying user experience principles to improve member interactions. Responsibilities include creating and managing automated workflows, developing and updating website and digital content, optimizing SEO and SEM efforts, and analyzing campaign performance to inform future strategy.

The ideal candidate will possess strong design and writing skills and enjoy driving impact with a fast‑paced, action‑oriented team.

• Design, execute, and manage digital marketing campaigns using Hub Spot and other automation tools, building workflows and targeted communications that align with GNCU’s marketing strategies.
• Develop and maintain automated journeys, email campaigns, and lead‑nurture programs to enhance member engagement and support credit union growth goals.
• Create and update compelling content for digital channels, including website, email, and social platforms, ensuring alignment with GNCU’s brand voice and member needs.
• Apply basic user experience principles to digital content and campaigns, ensuring ease of navigation, accessibility, and clear calls to action for members.
• Optimize SEO and SEM strategies to increase online visibility, drive traffic, and improve campaign performance using best practices and current industry standards.
• Update and maintain website content through Word Press CMS, ensuring accuracy, functionality, and relevance to marketing initiatives.
• Utilize Google Analytics and other reporting tools to track campaign and website performance, providing insights and recommendations for continuous improvement.

• Minimum of 2 years of experience in digital marketing roles either at an agency or an internal marketing department.
• A current or recent Google Analytics 4 (GA4) certification.
• Experience building and optimizing workflows in a marketing automation platform such as Hub Spot or Salesforce.
• Competency in managing websites through a Content Management System (CMS) such as Word Press.

• Experience with marketing automation platforms (e.g., Hub Spot) for workflows, lead nurturing, and personalization.
• Strong content marketing skills, including writing clear, persuasive copy and tailoring calls to action to the buyer’s journey.
• Basic design ability using tools such as Adobe Creative Cloud or Canva to create engaging digital assets.
• Awareness of user experience (UX) principles to ensure campaigns and content are intuitive and accessible.
• Analytical skills to interpret data, measure campaign performance, and recommend improvements.
• Working knowledge of HTML for simple styling and troubleshooting.
• Highly…