Digital Marketing Manager

Digital Marketing Manager - Elevate the Future of Aerospace with Graco Roberts

Graco Roberts () is the largest, fastest, and most technical specialty chemicals distributor serving the global aerospace market. Join us to make an impact in aerospace distribution, where your marketing expertise will shape and strengthen our marketing across four strategic pillars: global distribution, world‑class eCommerce, custom formulation, and defense logistics & compliance.

The Digital Marketing Manager plays a key role in amplifying Graco Roberts’ value proposition as the largest, fastest, and most technical aerospace specialty chemicals distributor in the world. He/she will support the day‑to‑day digital marketing and data‑driven activities for the Graco Roberts family of brands (GRFB) in support of company goals.

Carson, CA or Arlington, TX

• Develop, execute and optimize integrated paid, earned, and owned digital marketing campaigns to drive engagement and conversion.
• Manage campaign setup, UTM tagging, tracking, and performance reporting in Hub Spot and Google Analytics 4 (GA4).
• Implement A/B tests, track/report and analyze results, and continuously improve campaign performance based on insights and KPIs.
• Plan, develop, and publish organic and paid content across Linked In, Facebook, Instagram, You Tube, and emerging B2B platforms.
• Develop long and short‑form videos, reels, and graphics that increase engagement and brand reach.
• Develop and update content across brand websites to ensure accuracy, SEO compliance, and consistent user experience.
• Develop technical thought leadership content (blog posts, landing pages, white papers, case studies, news stories, industry articles) in collaboration with internal subject matter experts in a clear, engaging way.

• Bachelor's degree in marketing, communications, journalism, or related field.
• 7 years of experience in digital marketing, preferably in a B2B setting.
• Paid media buying experience is required.
• Strong working knowledge of Hub Spot Marketing Module (email and social media) and AI platforms for research, marketing content development.
• Experience with design/video editing tools:
  Canva, Adobe Creative Suite, Cap Cut.
• Experience with analytics and media buying tools:
  Hub Spot, GA4, SEMrush, Google Search Console, Google Ads Manager, Linked In Campaign Manager, Meta Business Manager, LLMs.
• Strong writing, editing, and storytelling skills with the ability to tailor content for different platforms.

To conform to U.S. Government space technology export regulations, including the International Traffic in Arms Regulations (ITAR) you must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State.

Graco Roberts is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Graco Roberts makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Mid‑Senior level

Full‑time

Marketing

Airlines and Aviation

• Medical insurance
• Vision insurance
• 401(k)
• Disability insurance