LA Galaxy, Digital Product Manager

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

The Digital Product Manager is responsible for managing and optimizing fan-facing digital experiences across web, mobile app, and ecommerce platforms. This role will support the execution of the organization’s digital product roadmap with a focus on improving user experience, conversion, engagement, and revenue performance. This position will work cross-functionally with marketing, analytics, ticketing, technology, and external partners to deliver scalable digital experiences and support personalization, testing, optimization, and website development initiatives across the fan journey.

The ideal candidate will have a strong understanding of modern web platforms and front-end technologies and be comfortable working directly within content management systems to support the creation, launch, and ongoing optimization of digital experiences.

• Support the execution and management of the organization’s digital product roadmap across web, app, and ecommerce platforms.
• Coordinate cross-functional digital initiatives that improve fan experience, conversion, engagement, and operational efficiency.
• Assist in managing UX, CRO, and site optimization efforts to improve digital performance and customer satisfaction.
• Support the creation, development, launch, and ongoing management of websites, landing pages, and digital experiences across CMS platforms.
• Utilize a working knowledge of HTML and CSS, along with basic JavaScript, to support front-end enhancements, troubleshoot issues, and collaborate effectively with developers and technology partners.
• Partner with analytics teams to monitor digital KPIs, conversion funnels, and behavioral insights to identify optimization opportunities.
• Work with Technology, AEG, hosting providers, and external vendors to manage platform enhancements, integrations, hosting environments, domain and infrastructure considerations, issue resolution, and product releases.
• Help prioritize digital enhancements and feature requests based on business impact, fan feedback, technical feasibility, and performance insights.

• BA/BS Degree (4-year) (Advanced Degree Preferred) Digital Marketing, Digital Techology, Product or related technical field
• 4-6 years Related work experience
• Proven experience supporting and managing digital product strategy across web, mobile app, and ecommerce platforms, including UX optimization, conversion rate optimization (CRO), and digital roadmap execution.
• Experience creating, launching, managing, or significantly contributing to consumer-facing websites and digital products.
• Experience managing and optimizing fan-facing digital experiences, including ticketing flows, ecommerce journeys, content experiences, landing pages, and customer engagement touchpoints.
• Experience participating in product and technology decisions related to website platforms, CMS solutions, hosting providers, integrations, and scalability.
• Strong experience leveraging analytics and user behavior insights to inform product decisions, identify optimization opportunities, and improve conversion, engagement, and retention outcomes.
• Experience identifying business and user needs, defining product requirements, prioritizing enhancements, and delivering scalable digital solutions aligned with organizational objectives.
• Experience supporting personalization, testing, and experimentation initiatives, including A/B testing, user journey optimization, and digital performance measurement.
• Experience building and managing tracking, attribution, and reporting frameworks across digital marketing and product ecosystems to ensure data integrity and actionable insights.
• Experience partnering cross-functionally with marketing, ticketing, partnerships, analytics, technology, development, and operations teams to align digital product initiatives with commercial and fan engagement goals.
• Experience in sports, media, entertainment, or…