Strategic Marketing Lead

Dermalogica stands tall as a beacon in the professional skincare realm, winning the trust of skin therapists across the globe. As a shining gem in the crown of the Unilever Prestige family, our commitment isn't just to nurture skin, but also to redefine industry standards with revolutionary skincare innovations. With a commitment to innovation, sustainability, and excellence, Dermalogica has been at the forefront of the skincare industry for over three decades.

Bolstered by our International Dermal Institute – the apex of post-graduate skin and body therapy training – we are on an exhilarating journey of expansion. And you could be a part of this adventure!

The International Dermal Institute (IDI) is seeking a Strategic Marketing Lead with a passion for bold ideas, disruptive campaigns, and building vibrant digital communities.
This isn’t about business-as-usual marketing. We need someone to supercharge growth and engagement in our Circle.so-powered professional community platform. This role is central to building a thriving digital hub where skin therapists, future professionals, beauty advisors, and beyond can connect, learn, and grow together.

The ideal candidate combines strategic thinking with hands-on execution, excels in digital-first environments, and is driven by the challenge of turning sign-ups into active, engaged members.

• Design and launch disruptive marketing campaigns that attract new members from all corners of the industry.
• Explore and test innovative acquisition channels to rapidly expand membership.
• Build momentum by positioning IDI as the digital destination for professional skin therapists worldwide.

• Create seamless onboarding experiences that inspire new members to take their first action, return often, and feel the immediate value of belonging.
• Develop conversion strategies that transform passive observers into active participants who post, comment, and contribute regularly.
• Craft re-engagement campaigns that bring inactive members back into the conversation.

• Partner with the IDI Community Lead and content teams to deliver campaigns, events, classes, and discussions that keep the community buzzing.
• Ensure the right content, cadence, and formats spark high-quality conversations both within the community and across connected platforms.
• Collaborate with the IDI Community Lead to translate thought leadership into engaging digital content.

• Monitor and analyze key community engagement metrics (acquisition, DAU/MAU, retention, engagement rates, etc.) to measure health and identify opportunities.
• Run experiments, test bold ideas, and double down on what works to consistently improve results.
• Translate analytics into clear recommendations that shape future campaigns and community strategy.

• Bring IDI’s authoritative yet approachable voice to life across every touchpoint.
• Position the IDI community as a trusted space for learning, inspiration, and professional growth.
• Act as an internal advocate, driving awareness and adoption of the community across IDI and cross-functional teams.

• 5+ years in strategic marketing, digital community management, or brand engagement.
• Proven track record of growing and activating online community platforms (Circle.so experience highly preferred).
• Strong copywriting and content strategy skills, particularly in B2B or professional education.
• Analytical mindset with the ability to translate metrics into actionable insights.
• Demonstrated ability to work independently and lead cross-functional initiatives.
• Familiarity with the professional skin care or beauty industry strongly preferred.

• Strategic thinker with an eye for detail and execution.
• Strong communicator with a knack for creating punchy, professional, and engaging messaging.
• A creative mind that loves testing disruptive ideas and pushing past “what’s always been done.”
• Comfortable using analytics dashboards and reporting on KPIs.
• Passionate about community-building, digital learning, and professional development.
• In…