Head of Growth Marketing

At Slate, we’re building safe, reliable vehicles that people can afford, personalise and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them.

Slate sells direct to consumer. Every truck is reserved, designed, purchased and accessorised through channels we own: our website, vehicle configurator, online marketplace and app. That puts growth at the center of how Slate operates. We’re looking for a Head of Growth to own the full customer funnel: from first visit to reservation, from reservation to order and delivery, and from delivery to accessories, wraps and referrals.

Reporting to the Head of Marketing, you will lead performance marketing, lifecycle and CRM, conversion optimisation and marketing analytics. You’ll be accountable for the numbers that matter most as Slate moves into its first customer deliveries and beyond: reservation-to-order conversion, customer acquisition cost, accessory attach rate and payback. The ideal candidate has built and scaled growth for a direct-to-consumer brand with a considered purchase.

You are as comfortable in a media plan as you are in an experiment readout or a funnel query, and you run a team that is fast, frugal and scrappy with every dollar.

• Growth Strategy & Ownership Own Slate’s growth strategy and targets across the customer lifecycle: awareness to order, order to delivery, and post-purchase accessories, wraps, service, loyalty, retention and referral. Build and maintain the growth model and forecast in partnership with Finance; set targets for volume, CAC, conversion and payback, and report against them every week. Own the paid media and growth budget, moving spend quickly toward what works and away from what doesn’t.
  
  Partner with the Head of Marketing to turn brand and launch plans into measurable demand programs, and represent growth performance in leadership reviews.
• Acquisition Lead paid acquisition across search, direct, paid social, online video and CTV, programmatic, affiliate and emerging channels, with in-house and agency partners. Build launch and regional demand plans that match vehicle availability, SI&OP, delivery geography and Slate’s regional service and wrap installation network. Work with PR, Influencer and Brand teams to turn earned media, creator content, events and owner community into measurable acquisition.
  
  Design and launch referral and owner‑advocacy programmes that make Slate owners part of the growth engine. Partner with Fleet Sales on demand generation for small business and commercial fleet buyers.
• Lifecycle, CRM & Retention Own lifecycle marketing across email, SMS, push and in-app, guiding reservation holders through configuration, financing, order and delivery. Grow post‑purchase revenue through accessory, wrap and merchandise programs timed to the ownership journey. Build audience segmentation and personalized journeys in Salesforce Marketing Cloud.
• Conversion & Experimentation Own the experimentation program across the website, configurator, reservation and checkout flows, with clear hypotheses, success metrics and guardrails. Partner with Digital Experience Design, Product and Engineering to prioritise the funnel improvements with the largest impact on conversion. Lead the CRO function, including test implementation, tooling and site performance during testing. Work with eCommerce Merchandising to improve accessory discovery and attach rate across the marketplace.
• Measurement & Analytics Evolve a growth measurement stack leadership trusts: attribution, incrementality…