Director of Trade Sales

MAJOR RESPONSIBILITIES (Position Summary)

The Director of Trade is a pivotal net new role at Business & Pleasure Co.which will be responsible for developing and executing a robust Trade strategy that drives revenue growth within interior designers, design firms, architects, residential design professionals, and other qualified Trade partners. This leader will build and expand B'P's presence in the Trade outdoor furniture space by leveraging deep industry expertise and an extensive network of potential clients.

Candidates must bring an established network of relationships within the interior design, architecture, and furniture Trade community.

This position demands a hands-on approach - strategic yet tactical - requiring close collaboration with key internal teams, including marketing, product development, operations, and specifically Retail, to ensure a seamless Trade customer experience. Our retail team and locations will play a fundamental role in supporting Trade sales through client meetings, designer events, product presentations, and relationship-building opportunities. The ideal candidate will be both a business builder and a brand steward, ensuring all sales initiatives align with B'P's unique design aesthetic, quality standards, and customer-centric values.

You will need prior experience managing independent rep teams. Pay for this role has been approved at $150k/yr salary and a competitive bonus structure.

Success in this role requires a focus on near-term sales opportunities while building long-term client relationships, increasing repeat specification, expanding share of wallet, and developing a highly engaged community of Trade advocates. This individual must be adept at analyzing market opportunities, identifying areas for optimization, and applying innovative problem-solving strategies to accelerate Business & Pleasure Co.’s growth.

• Develop and implement strategic sales plans to achieve company revenue targets
• Own Trade revenue performance, pipeline development, forecasting, and achievement of annual sales and profitability targets
• Develop and maintain accurate sales forecasts, pipeline reporting, account segmentation, and performance metrics across internal and independent sales resources
• Identify and cultivate relationships with key interior designers, design firms, architects, residential design professionals, and other qualified Trade partners
• Recruit, manage, and optimize independent sales representatives and/or outside sales teams
• Develop the organizational structure across in-house and outside sales resources required to scale the Trade channel
• Conduct market research to identify trends, opportunities, and competitive positioning
• Collaborate with Marketing, Product Development, Operations, and Retail to enhance brand positioning and the Trade customer experience
• Partner closely with Retail to establish B'P stores as Trade acquisition and relationship-building hubs through designer events, appointments, product presentations, and ongoing client engagement
• Represent the company at Trade shows, industry events, and client meetings
• Build and cultivate a community of Trade advocates to drive brand awareness, referrals, repeat specification, and sales
• Ensure compliance with company policies and industry regulations

• Bachelor’s Bachelor’s degree in Business, Marketing, or a related field preferred, or equivalent relevant industry experience
• Flexible Hybrid model, with main office in Los Angeles, CA
• Minimum 7-10 years of sales experience within the furniture/home furnishings industry, with demonstrated experience selling to and building relationships with interior designers and the broader design community
• Must bring an…