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Marketing and Brand Development Manager

Job in Cartersville, Bartow County, Georgia, 30120, USA
Listing for: SalaryGuide
Full Time position
Listed on 2025-12-18
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Social Media Marketing
Salary/Wage Range or Industry Benchmark: 50000 - 70000 USD Yearly USD 50000.00 70000.00 YEAR
Job Description & How to Apply Below

Responsibilities

  • Brand Development & Strategy:
    Design and execute brand identity across all internal companies under the Horizon umbrella.
  • Develop and manage marketing calendars aligned with company objectives.
  • Collaborate with leadership to shape messaging that supports brand reputation and business growth.
  • Marketing Materials & Collateral:
    Create flyers, prescription forms, referral pads, business cards, banners, and more.
  • Coordinate printing and distribution logistics for use across offices and events.
  • Maintain and update a repository of standardized marketing templates.
  • Social Media & Digital Presence:
    Develop and manage paid social media campaigns to build brand awareness and engagement.
  • Create engaging, professional content suited to target audiences.
Requirements
  • 2–5 years of experience in marketing, branding, or communications (healthcare industry experience preferred but not required)
  • Proficiency in design tools such as Canva, Adobe Creative Suite, or similar platforms
  • Strong communication and project management skills
  • Understanding of data privacy standards and sensitivity to regulatory environments (HIPAA or equivalent awareness a plus)
Preferred
  • Experience managing paid campaigns on Facebook, Instagram, and Linked In
  • Familiarity with CRM or workflow tools (Quickbase, Go High Level , etc.)
  • Basic video editing and content production skills
  • Graphic design or printing logistics experience
Benefits
  • The opportunity to build a marketing department from the ground up
  • A creative, fast-paced work environment with high-growth potential
  • Hands-on involvement in diverse projects across multiple industries
  • Office-based collaboration with occasional regional travel
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