FWS Student Assistant – Social Media Influencer

Georgia Highlands College is a multi-campus, state college member of the University System of Georgia. Founded in 1970 as Floyd Junior College, it now serves more than 6,000 students in Northwest Georgia and Northeast Alabama across its five locations in Rome, Cartersville, Marietta, and Dallas. GHC currently offers over 30 areas of study with associate degree and bachelor
¿ s degree options both in the classroom and online.

We are a growing and progressive institution with opportunities for great employees to grow in a fast-paced and challenging work environment that encourages employee wellness and overall success. Our combined efforts at GHC have led to numerous awards, honors, and countless stories of success for students and employees. This includes our most recent honor of being recognized as one of the semifinalists for the 2023 Aspen Prize for Community College Excellence.

The Federal Work-Study Social Media Influencer will play a vital role in promoting Georgia Highlands College (GHC) by creating engaging and dynamic content to enhance student retention and recruitment efforts. Reporting directly to the Campus Marketing team, this position is responsible for showcasing life at GHC through social media platforms, ensuring the content stays on-brand and helps maintain top-of-mind awareness for the college.

• Content Creation:

• Capture photos and videos at events, on-campus activities, and other college-related happenings.

• Create reels, You Tube Shorts, and other short-form video content highlighting GHC
  ¿ s student experience.

• Social Media Management:

• Develop creative content strategies aligned with GHC branding guidelines.

• Collaborate with the Marketing team to schedule and post content on GHC
  ¿ s official social media platforms.

• Brand Representation:

• Serve as an ambassador for GHC, showcasing the college
  ¿ s culture, diversity, and academic opportunities.

• Ensure all content represents the values and mission of GHC.

• Analytics and Reporting:

• Track engagement metrics to identify successful content strategies.

• Provide feedback to the Marketing team on student trends and preferences.

• Collaboration:

• Partner with students, faculty, and staff to identify key stories and events to highlight.

• Attend GHC events to document and promote activities.

• High school diploma or equivalent ++and++ current GHC undergraduate student with:¿

• Satisfactory Academic Progress (SAP) currently being met¿

• Current-Year FAFSA on file with all verifications an any other requirements complete¿

• Currently enrolled for at least six (6) credit hours (in most instances)¿

• Some prior experience is preferred but not required.
  ¿ Job specific training will be provided.¿

• Must be eligible for Federal Work-Study.

• Enthusiastic about social media trends, content creation, and digital marketing.

• Strong skills in photography, videography, and video editing (experience with apps like Canva, Adobe Spark, or Cap Cut is a plus).

• Familiarity with major social media platforms, including Instagram, Tik Tok, Facebook, and You Tube.

• Excellent communication and interpersonal skills.

• Ability to work independently, meet deadlines, and stay organized.

• Must be willing to travel between campuses as needed (transportation provided or reimbursed when applicable).

This position pays $12.00 per hour for up to 19 hours per week

• Knowledge and ability to operate Microsoft office

• Critical thinking, decision making, problem solving within area of responsibility

• Understanding of customer service with experience

• Ability to follow specific directions

• Ability to communicate effectively and appropriately

• Ability to work independently on a task and utilize appropriate critical thinking, decision making, and problem solving within area of responsibility

For more information or questions about a job…