Senior Business Analyst

PENNYMAC

Pennymac (NYSE: PFSI) is a specialty financial services firm with a comprehensive mortgage platform and integrated business focused on the production and servicing of U.S. mortgage loans and the management of investments related to the U.S. mortgage market.

At Pennymac, our people are the foundation of our success and at the heart of our dynamic work culture. Together, we work towards a unified goal of helping millions of Americans achieve aspirations of home ownership through the complete mortgage journey.

The Senior Business Analyst will directly support our marketing and sales teams by creating and delivering high-quality mortgage leads. This will be accomplished by digging into our existing customer data to uncover new product opportunities, building and refining sophisticated lead-scoring models, and developing multi-touch attribution models. You'll be a key player, working closely with marketing, sales, and technology teams to provide data-driven insights that directly fuel business growth.

The Senior Business Analyst supports sales and marketing strategies through the following:

• Analyze our existing customer portfolio to identify new product opportunities based on eligibility and tangible benefit.
• Build and refine lead-scoring models to prioritize leads and boost conversion rates.
• Evaluate marketing campaign performance, pinpoint trends and opportunities, and offer actionable recommendations for optimization.
• Design and run A/B tests to measure the effectiveness of various marketing strategies.
• Develop and maintain multi-touch attribution models to evaluate the effectiveness of different marketing channels and campaigns.
• Proactively find and explore new data sources and analytical techniques to improve marketing effectiveness.
• Present your findings and recommendations to stakeholders in a clear and concise manner.

• Bachelor's degree in a quantitative field like Statistics, Mathematics, Economics, Computer Science, or a related field.
• 7+ years of experience in data analysis, with a strong preference for marketing analytics.
• Strong proficiency in SQL and/or Snowflake for data extraction and manipulation.
• Proficiency in R and Python for statistical modeling and data analysis.
• Proficiency in Excel for data manipulation, analysis, and visualization.
• Experience with multi-touch attribution modeling and lead-scoring methodologies.
• A solid grasp of marketing concepts and metrics.
• Experience in the mortgage lending industry is a plus.
• Ability to work both independently and as part of a team.

As one of the top mortgage lenders in the country, Pennymac has helped over 4 million lifetime homeowners achieve and sustain their aspirations of home. Our vision is to be the most trusted partner for home. Together, 4,000 Pennymac team members across the country are guided by our core values: to be Accountable, Reliable and Ethical in all that we do.

Pennymac is committed to conducting a business that makes positive contributions and promotes long-term sustainable growth and to fostering an equitable and inclusive environment, where all employees and customers feel valued, respected and supported.

Comprehensive Medical, Dental, and Vision

Paid Time Off Programs including vacation, holidays, illness, and parental leave

Wellness Programs, Employee Recognition Programs, and onsite gyms and cafe style dining (select locations)

Retirement benefits, life insurance, 401k match, and tuition reimbursement

Philanthropy Programs including matching gifts, volunteer grants, charitable grants and corporate sponsor ships

• Lower in range - Building skills and experience in the role
• Mid-range - Experience and skills align with proficiency in the role
• Higher in range - Experience and skills add value above typical requirements of the role

$68,000 - $115,000

OFFICE