Senior Brand Manager – Similac Delivery & Performance - Nutrition - Columbus, OH

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

• Career development with an international company where you can grow the career you dream of.
• Free medical coverage for employees
  * via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity The Sr. Brand Manager, Similac Delivery & Performance position is based in Columbus, OH within Abbott’s Nutrition Division.

The Sr. Brand Manager will lead commercial analytics, performance measurement, retail strategy, pricing architecture, assortment optimization, demand forecasting, and business planning for the Similac portfolio. This individual will leverage consumer, shopper, syndicated, financial, and retail performance data to inform strategic decisions and deliver profitable growth. This role requires a highly analytical marketer who can connect insights to action, influence senior leadership, and ensure flawless execution across cross-functional teams.

This position leads and develops a team, including one or more Brand Managers.

Strategic & Commercial Analytics & Marketing Leadership Serve as the business performance lead for Similac, translating data, insights, and market trends into actionable growth strategies.

• Lead development of analytics frameworks, performance dashboards, and KPI measurement systems to evaluate business health across channels, customers, and product segments.
• Identify key consumption drivers, growth opportunities, risks, and market dynamics through rigorous analysis of consumer, shopper, retailer, and syndicated data.
• Develop data-driven recommendations to maximize revenue, profitability, and market share.
• Own business forecasting processes, scenario planning, and demand projections to support financial and operational decision-making.
• Conduct advanced analyses on pricing elasticity, promotional effectiveness, assortment optimization, channel productivity, and retail performance.

Lead retail strategy development, including channel strategy, assortment recommendations, pricing architecture, promotional guidelines, and commercialization plans.

• Drive Revenue Growth Management (RGM) initiatives through strategic pricing, mix optimization, and trade investment recommendations.
• Evaluate distribution opportunities, whitespace opportunities, and channel expansion strategies to accelerate growth.
• Optimize trade and shopper marketing investments through ROI analysis, performance measurement, and post-event evaluations.
• Partner with Sales and Category Leadership to develop compelling retailer strategies and customer-facing growth stories.

Translate brand positioning and marketing strategies into actionable retail programs that drive consumer conversion and customer growth.

• Partner with Innovation teams to support new product launches through business case development, forecast modeling,…