Product Marketing Manager

Product Marketing Manager - Hybrid | Cary, North Carolina

We’re a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence - and questions into answers.

If you're looking for a dynamic, fulfilling career with flexibility and a world-class employee experience, you'll find it here. We're recognized around the world for our inclusive, meaningful culture and innovative technologies by organizations like Fast Company, Forbes, Newsweek and more.

About the job

The Product Marketing team seeking a strategic and technical Product Marketing Manager focused on driving market success for SAS across SAS Analytics portfolio and Open-Source contributions. Our team sits at the intersection of product, sales, marketing, and partnerships, focused on creating compelling messaging and strong value propositions that resonate with our customers and partners.

This role is critical to shaping how we position our SAS platform in a rapidly evolving landscape and enabling our go-to-market teams to win in the enterprise technology space. You’ll own the messaging, product and portfolio positioning, sales enablement and Go-To-Market strategies that ensure SAS stands out with differentiated, compelling stories in a competitive analytics landscape.

If you're energized by building compelling narratives around complex technology, enabling sales teams to win, and establishing thought leadership in the analytics space, this role offers an exceptional platform to showcase your skills and advance your career.

• Create and communicate positioning and product marketing plans based on your analytics and open-source domain expertise which leads the development of messaging and positioning.
• Position SAS capabilities with data scientists, business analysts and business decision-makers alike and drive the creation of key messages and stories to support decision makers and users.
• Drive thought leadership activities including articles, whitepapers, blogs, videos, customer reference and story development, speaking engagements and involvement with key 3rd party organizations.
• Identifies competitor advances in the market and works with internal parties to define and drive competitive approaches/responses.
• Define marketing strategy by working directly with product management, sales, campaign marketing, customer success, partners as market driven inputs.
• Define feature launch plans and work with internal and external parties to execute.
• Support sales enablement through customer engagements, consulting and internal education programs.
• Ensure all applicable security policies and processes are followed to support the organization's secure software development goals.
• Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do.

• Bachelor’s Degree, preferably in Business, Marketing, Computer Science, or related discipline.
• 5+ years of experience in Marketing, Sales, Consulting or related function in the technology industry, preferably in product marketing.
• Familiarity with analytics technologies (e.g., statistical analysis, machine learning, AI, data visualization, business intelligence)
• Exceptional communication skills across channels as well as small and large groups.
• Strong writing skills including the ability to translate technical information into simple,audience-appropriate language.
• Strong interpersonal and teamwork skills.
• Equivalent combination of related education, training and experience may be considered in place of the above qualifications.

Seeks to understand customers – Actively gathers information to understand customer circumstances, problems, expectations, and needs.

Analyzes—Uses economic, financial, market, and industry information to identify trends, assess current business strategies and results, and/or evaluate specific business opportunities; identifies trends and anticipates their impact.

Understands the organization’s global approach - Seeks opportunities to…