Marketing Campaign Manager

Marketing Campaign Manager – 6-Month Contract (Hybrid, Cary, North Carolina)

We’re a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence – and questions into answers.

The North America Field Marketing Team is seeking a Marketing Campaign Manager for a 6‑month contract beginning in February to serve in a maternity relief capacity. We are looking for a seasoned B2B marketer with a passion for building and activating global multi‑channel marketing campaigns that are innovative and differentiating in the market. This individual will be comfortable collaborating with a cross‑functional, integrated marketing team and adept at leveraging analytical curiosity to understand the customer, the metrics, and how to optimize for the best results.

The focus will be SAS Viya, our cloud‑based platform that enables organizations to manage, model, and deploy data and AI solutions with speed, scalability and trust.

If you are a modern, technology‑first marketer who is highly effective at collaborating with global cross‑functional teams, communicating at all levels of the organization, and acting as a trusted advisor to leadership, then this is the role for you!

• Work collaboratively with global demand marketing counterparts and other key stakeholders to build integrated campaigns.
• Help to create a multi‑channel, marketing campaign strategy that’s mapped to the strategic business goals and is part of a full customer journey program.
• Drive the strategy, help develop the plan, and execute marketing campaigns that improve reputation and build demand for SAS Viya.
• Design campaigns with the customer at the center, with relevant offers at each stage of the customer journey. Offers can extend to many channels, including web, social, webinars, live events and email.
• Communicate the marketing strategy and campaign details to sales and marketing leadership, and other key stakeholders across the organization.
• Analyze metrics and communicate results, including traffic and conversion statistics, lead generation, pipeline impact and return on investment.
• Work as a key liaison to multiple organizations across SAS, including product marketing, content marketing, digital marketing, marketing sciences, communications, creative and more.
• Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do.

• At least 5 years of experience in demand‑generating marketing or a related function in technology or another business‑to‑business industry.
• Bachelor’s Degree, preferably in Business, Marketing, Computer Science, or a related discipline.
• Excellent interpersonal and  soft  skills with demonstrated ability to build strategic working relationships at all levels of the organization.
• Excellent written, verbal, and visual communication skills, with the ability to effectively communicate with a wide variety of audiences including executives.
• Ability to convey in-depth knowledge of marketing metrics, including revenue, pipeline, and leads and be able to tell a story through the metrics.
• Demonstrated project management and meeting facilitation skills.
• Equivalent combination of related education, training and experience may be considered in place of the above qualifications.

• Demonstrated understanding of B2B technology concepts and target personas of analytics, data, AI and cloud.
• Experience working with a multi‑national or global organization, collaborating across different cultures, time zones, and geographies.
• Demonstrated understanding of marketing communication concepts/functions and software such as the Microsoft Suite of products, plus marketing tools including Salesforce automation, marketing automation, and social media tools.
• Ability to travel up to 10% of the time.

• Building Partnerships – Developing and leveraging relationships within and across work groups to achieve results.
• Collaborating – Working cooperatively with others to help a team or work group achieve its goals.
• Customer Orientation – Placing a…