Influencer Marketing Director

WHAT MAKES US EPIC?

At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.

Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.

MARKETING What We DoWe deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.

What You'll DoEpic Games is seeking a highly strategic, culturally fluent, and operationally rigorous Influencer Marketing Director to lead creator and talent partnerships across Fortnite. This role will shape how creators, streamers, athletes, musicians, entertainers, and their communities connect with Fortnite through major launches, live-service moments, partnerships, and creator campaigns.

The ideal candidate combines deep fluency in the Fortnite creator ecosystem with strong strategic judgment, communication skills, and the ability to operate effectively in a fast-paced, high-volume environment. This person should understand both gaming culture and broader entertainment ecosystems, and be equally comfortable building creator strategy, managing high-profile talent relationships, and navigating complex cross-functional  this role, you will Develop and lead creator and influencer strategies tied to Fortnite launches, partnerships, live-service beats, and major campaigns

Translate brand and business objectives into measurable creator programs that drive audience engagement, conversation, and commercial impact

Build and manage relationships with key gaming creators, streamers, athletes, entertainers, agents, and talent representatives across multiple verticals

Lead high-profile creator and talent integrations from planning through execution, including negotiations, hospitality, experiential activations, and content coordination

Present creator strategies, talent recommendations, and campaign plans clearly and concisely to senior leadership

Partner cross-functionally across Paid Media, Brand Marketing, Competitive, IP Partnerships teams and external partners to deliver cohesive global campaigns

Manage agency partners and oversee campaign execution to ensure work meets Epic’s creative, operational, and business standards

Operate effectively across multiple high-visibility initiatives simultaneously while navigating compressed timelines, shifting priorities, and fast-moving launch environments

What we're looking for8+ years of experience in influencer marketing, creator partnerships, talent relations, or cultural marketing within gaming, entertainment, sports, music, or adjacent industries

Deep understanding of Fortnite, gaming creators, livestream culture, and the broader creator ecosystem across Twitch, You Tube, Tik Tok, Instagram, and XProven experience managing high-profile creator or celebrity partnerships, including negotiations, experiential activations, hospitality, and complex partner coordination

Strong communication and presentation skills, with the ability to deliver concise strategic recommendations to senior stakeholders

Experience operating effectively in fast-paced, high-volume environments with multiple concurrent launches and evolving priorities

Strong cross-functional collaboration skills and the ability to influence teams and stakeholders within highly matrixed…