Social Media Strategist & Creator

ORGANIC AND PAID SOCIAL | SHORT-FORM VIDEO | CONTENT CREATION

Full-time | Cary/Raleigh-Durham, N.C. | Primarily remote with regular in-person work

S&A Communications is seeking a hands-on social media strategist and content creator to elevate the social presence of agency clients and an established automotive B2B vertical. The role owns organic and paid social strategy, platform-native content, audience engagement, short-form video capture and editing, and performance reporting across two equally important bodies of work, with focused account management, public relations and writing support for select agency clients.

S&A Communications, a division of S&A Cherokee, LLC, is a full-service integrated public relations and marketing agency serving clients across a range of industries. Its sister division, Cherokee Media Group, serves the national automotive B2B market through trade publications, digital content, podcasts, webinars and live events. This position will equally support S&A Communications client programs and Cherokee Media Group’s automotive B2B brands.

The person we hire will lead day-to-day organic and paid social work, create and edit social-first video, develop platform-specific content and use performance data to strengthen results. For the automotive B2B vertical, the role will work closely with company leaders and editors to extend the reach and useful life of original journalism. For select agency clients, the role will also provide focused account coordination, public relations and writing support.

• Lead organic and paid social strategy for assigned S&A accounts, translating business goals into practical channel plans and content calendars.
• Own the strategy, voice and quality of organic social programs while coordinating with account colleagues who may assist with content development, scheduling, publishing and engagement.
• Required: Independently plan, traffic, launch, monitor and optimize paid social campaigns, especially through Meta Ads Manager and Linked In Campaign Manager, including objectives, audiences, budgets, pacing, testing and performance recommendations.
• Develop platform-native content for Linked In, Facebook, Instagram and other channels selected for each audience rather than posting the same content everywhere.
• Manage community engagement and social listening; identify opportunities, questions and issues that require a timely response or escalation.
• Partner with digital colleagues on tracking, landing pages, conversion events and UTM conventions so campaign results connect to meaningful business outcomes.
• Translate analytics into clear monthly reporting, insights and next-step recommendations for clients and company leaders.

• Develop original social concepts, copy and video scripts for agency clients, including content that is not based on existing source material, while adapting tone, length, structure and creative treatment for each platform and audience.
• Capture purposeful B-roll, interviews, event footage and still images using a smartphone or lightweight camera kit at client locations, company events, community activations and other assignments.
• Independently own routine short-form social video from concept and capture through editing, pacing, captioning, branding, platform formatting and final delivery.
• Create simple platform-ready visuals using approved templates and collaborate with S&A’s creative team when original graphic design is needed.
• Repurpose strong source material into multiple useful formats while protecting accuracy, context and each brand’s distinct voice.
• Collaborate with editors, subject‑matter experts…