CRM​/Communications Coordinator

Summary

The CRM & Communications Coordinator is responsible for the efficient execution of tasks related to the college’s Customer Relationship Management (CRM) software, its output, and other content coordination across digital platforms. This position reports to the Director of Admissions.

• Support the offices of Admissions and Student Success by proficiently extracting information from the CRM that allows for targeting communications, measuring performance, and providing year-over-year comparisons.
• In collaboration with Public Relations, the Director of Admissions, and Information Technology, develop content and marketing strategies and participate in creative copy and design decisions to include, but not limited to, print, digital marketing results, lead nurturing email campaigns, social media posts, and long- and short-form web content.
• Develop, implement, and optimize communication strategies in the CRM that align with departmental goals.
• Collect, compile, and present data to support CRM communication strategies and campaign results.
• Research and implement ways to maximize CRM platform usage that proactively supports recruitment and retention efforts.
• Administer system training to team members and campus faculty, including administration of user accounts and permission set up.
• Manage and complete incoming customer service tickets or assign to appropriate team members; administer user and workflow management within the CRM.
• Cultivate relationships with campus and community stakeholders including CC employees, local employers, nonprofits, and government organizations in order to develop partnerships that will benefit students and alumni.
• Support and assist team members in the execution of prospective and current student programming or services.
• Serve the broader mission of the college and Student Services by serving on campus committees and attending student events.

• Bachelor's Degree from an accredited institution
• Minimum of 1 year work experience relevant to the position, such as marketing, communications, sales, business administration, or data management
• Ability to successfully manage multiple tasks simultaneously; strong organizational and project management skills
• Ability to exercise independent judgment and critical thinking to develop approaches and techniques to problem resolution
• Exceptional writing, editing, and communication skills
• Ability to work both independently and as part of a team
• Computer software technical skills & ability to work within multiple software platforms simultaneously

• Experience with an established CRM product (ex. Slate, Hubspot, Pardot, High Level, Salesforce, Campus Management/Anthology, etc)
• Experience in digital marketing, public relations or higher education
• Experience with SQL, CSS, HTML
• Proficiency in Google Analytics and social platform insights
• Familiar with web-based design platforms and an eye for good design

Typical work environment is an office setting requiring normal safety precautions. Work is usually performed during the normal work day, however, occasional early morning, late evening and weekend work may be required. Short periods of time will be spent outdoors traveling between campus buildings in various weather conditions. Due to busy seasons, there will be specific times of crucial availability when leave time may not be approved.

Employee is regularly required to sit, speak, hear, use hands and fingers to handle materials and use computer, feel, and reach with hands and arms. Occasional lifting of up to 10 pounds may be required; less frequent lifting of up to 25 pounds may be required. Periods of walking may occur and may require carrying materials or supplies.

• Employment contingent upon successful background check
• Official transcripts required upon hire

Disclaimer:
The duties and responsibilities described are not a comprehensive list and the scope of the job may change as necessitated by business demands.