Marketing and Graphic Designer Job Casper area,Wyoming USA,Marketing / Advertising / PR

Assigned to:
Public Engagement

Please include a portfolio of relevant examples to your application

Are you a creative problem-solver with a passion for graphic design and public communication? The City of Casper is seeking an experienced Marketing and Graphic Designer to help lead our visual storytelling, branding, and community engagement efforts.

In this exciting role, you’ll play a key part in how we communicate with Casper’s citizens through print, web, and social media platforms. From campaign development to design execution, your work will help inform, engage, and inspire the community.

What You'll Do:

Design compelling graphics, publications, and visual materials that align with the City’s brand.
Support marketing, public information, and public engagement initiatives across departments.
Maintain and update City web content; assist with front-end development and digital presence.
Create and manage content for social media platforms and e-marketing campaigns.
Help coordinate public outreach efforts and community events.
Monitor design trends and engagement data to inform creative strategy.

Incumbent is responsible for the oversight of marketing, public information, and public engagement activities and the graphic design elements of these responsibilities for City of Casper with emphasis on developing public information for City of Casper Utility customers and utilizing all modes of media.

REPORTING STRUCTURE

Receives general supervision from the Manager of Public Engagement or higher-level management staff.

Provides assistance and support for communication, marketing, public information, and public engagement projects, initiatives, and events as assigned.

Analyzes data, as well as performance metrics, to help shape marketing, public information, and public engagement strategies.

Assists with front-end development of the City’s website, creates new web content, and regularly performs website maintenance.

Collaborates with the Public Engagement staff and others to plan, develop, implement, and manage communication, marketing, public information, and public engagement initiatives.

Develops and maintains graphic and brand standards and assists in implementation and maintenance throughout the organization.

Creates concepts and provides graphic and visual design for flyers, posters, brochures, publications, annual reports, PowerPoint presentations, and similar print material, as well as digital format graphic design on the City’s website, social media, branding, and iconography, form design, and other special services as required.

Assists with the City’s social media presence including social strategy, content development, and audience interaction.

Coordinates assigned projects; identifies and reports progress to help keep the projects on track.

Monitors web trends, social media trends, and e-marketing best practices to recommend for implementation.

Represents the City of Casper by responding to the public, citizens, its employees, and others in a prompt, professional, and courteous manner while continuously maintaining a positive customer service demeanor.

Performs other duties of a similar nature or level.

Knowledge (position requirements at entry)

Knowledge of:

Marketing, public information, and community relations.
Graphic and visual design principles.
Adobe Creative Suite (InDesign, Photoshop, Illustrator, and Lightroom)
Basic writing.
Website management, including front end development.
Social media, print, electronic, radio/television and other media used to distribute public information.
Photography and photo editing.
Confidentiality and pertinent privacy laws.
Customer service principles.
Public Information Act, its application, and compliance requirements.
Basic math.
Record keeping and file management…