Communication and Marketing Generalist - Part-Time

Part-time Position

Typical Schedule
- Monday
- Friday (flexible hours)

Possible evening and/or weekend hours based on project and events.

Incumbent is responsible for developing and implementing public information, public engagement, and marketing initiatives in support of City programs and services. The position focuses on citywide initiatives with special emphasis on supporting revenue-generating enterprises.

Receives general supervision from the Manager of Public Engagement or higher-level management staff.

• 1. Provides communication, public information, and marketing support for public engagement projects, initiatives, and events with special emphasis on revenue generating enterprises.
• 2. Develops comprehensive public information and marketing campaigns utilizing digital, print, social media, and other communication platforms.
• 3. Develops reports and proposals to assist in decision-making regarding outreach programs and City initiatives.
• 4. Conducts audience/constituent research for targeting, measuring, and evaluating communication and marketing programs.
• 5. Coordinates citywide media efforts, news releases, press conferences, associated events, and public communications.
• 6. Establishes and maintains relationships with media outlets, community partners, professional organizations, and other stakeholders to support public information, outreach, and engagement efforts.
• 7. Coordinates assigned projects, including providing oversight to contracted consultants and vendors, monitoring project progress, and helping ensure project milestones and timelines are achieved.
• 8. Develops clear, creative, and compelling content on the City’s website, Facebook, and other social media outlets.
• 9. Develops and coordinates emergency communications during citywide emergencies in collaboration with City Leadership and other appropriate personnel.
• 10. Applies Community-Based Social Marketing principles to outreach initiatives as applicable.
• 11. Monitors trends and best practices in marketing, public education and outreach, community-based social marketing, and events to recommend for implementation.
• 12. Responds to media inquiries.
• 13. Represents the City of Casper by responding to the public, citizens, its employees, and others in a prompt, professional, and courteous manner while continuously maintaining a positive customer service demeanor.
• 14. Performs other duties of a similar nature or level.

• Microsoft suite and related business software.
• Social media, print, electronic, radio/television and other media used to distribute public information.
• Social media platforms, audience engagement strategies, and analytics.
• Marketing analytics and performance measurement techniques.
• AP Writing Style.
• Marketing, public information, and community relations.
• Confidentiality and pertinent privacy laws.
• Customer service principles.
• Public Information Act, its application, and compliance requirements.
• Basic math.
• Record keeping and file management principles.
• Applicable Federal, State, and local laws, rules, regulations, codes, and/or statutes.
• Modern office procedures, methods, and use of technological equipment including database management.

• Routinely demonstrate the City of Casper core values.
• Work professionally and effectively with the public.
• Communicate tactfully and diplomatically with external customers and department personnel at all levels.
• Work in a collaborative team environment and collaborate functionally across departments.
• Lead projects from concept through deployment.
• Develop project goals that will meet defined and desired outcomes.
• Adapt to changing priorities and respond effectively to urgent or unexpected communication needs.
• Learn, understand, and effectively communicate City services, programs, and operations.
• Interpret and communicate complex information in a clear and understandable manner.
• Maintain confidentiality.
• Analyze problems, identify alternative solutions, project consequences of proposed actions, and implement recommendations in support of goals.
• Explain reasoning behind marketing recommendations relative to target audience.
• Organize records in an easily retrievable fashion.
• Operate a variety of modern office equipment and tools.
• Create presentations and speak in public.
• Maintain a neat and professional appearance.
• Communicate effectively verbally and in writing. Follow written and verbal instructions and…