Generative Engine Optimization; GEO Manager

About The Position

Teleport is the AI Infrastructure Identity Company, providing a unified identity layer for infrastructure (humans, machines, workloads, and AI agents) secured cryptographically. This role creates and operates a system connecting message, content, distribution, retrieval, and measurement to ensure Teleport is consistently included, accurately represented, and influential in LLM‑generated answers and synthesis surfaces.

This is a high‑impact role for someone who can build and operate a system that bridges marketing, product, and demand functions to drive predictable gains in AI‑driven discovery. You will own the framework that turns those gains into measurable outcomes.

The role is ideal for someone who has adapted modern SEO practice into the AI era and understands how LLMs retrieve, synthesize, and represent information. Experience working on products in the cybersecurity, cloud, Dev Ops, or identity space is a strong plus.

• GEO and AI discovery expertise. Demonstrated experience improving visibility in AI‑driven or search‑mediated discovery, with a working understanding of how LLMs retrieve, synthesize, and represent information. Built query‑based testing or measurement frameworks in production.
• Modern SEO and search foundation. Strong technical SEO background covering structure, linking, indexation, and entity clarity, with a track record of driving measurable outcomes through content and structural changes. Demonstrably adapted SEO practice toward AI‑era retrieval and synthesis.
• Measurement and systems orientation. Define metrics, run experiments, and operationalize insights. Build repeatable workflows that connect data to action rather than producing one‑off reports.
• Cross‑functional execution. Operate fluidly across web, product marketing, and demand generation, aligning stakeholders and driving execution. Manage external agencies and contractors. The role may grow to manage internal team members over time.
• Content and narrative judgment. Translate complex technical concepts into clear, durable language and maintain message integrity as content moves across owned and earned surfaces.
• Third‑party authority strategy. Leverage earned media, technical publications, and structured references to improve discoverability, with judgment to identify sources that influence retrieval and citation.
• Written communication. Produce clear measurement plans, technical documentation, and project updates. Writing is mandatory at Teleport.
• AI‑native workflow. Actively use AI tools to accelerate work. Integrate AI into testing, analysis, content evaluation, and execution. Operate the same way Teleport does—with AI to ship faster.

• Define and run a repeatable GEO measurement framework across priority queries and personas, tracking Inclusion Rate, Narrative Fidelity, and Generative Share of Voice.
• Maintain prompt and query libraries and a testing cadence across LLM surfaces.
• Evaluate how Teleport is retrieved and described in AI outputs, identify coverage and framing gaps, and translate findings into prioritized, testable actions.
• Monitor the technical architecture of our martech stack for GEO opportunities and blockers, eliminating speed‑bump impediments.
• Partner with Corporate Marketing on site structure, clarity, and referenceable content for retrievability.
• Partner with Product Marketing to reinforce precise, durable concepts across product language and documentation, and increase citation‑quality assets in owned channels.
• Partner with Demand Generation to align distribution to high‑value narratives and extend GEO‑optimized content into channels that influence retrieval.
• Identify and prioritize high‑authority sources influencing LLM outputs, expanding Teleport’s presence in third‑party publications, structured knowledge formats, and durable referenceable assets.
• Drive placement of Teleport’s ideas and data in sources LLMs retrieve and cite, prioritizing citation quality over volume, in partnership with Product Marketing, Demand Generation, and PR.
• Connect inputs, outputs, and outcomes across GEO metrics, feeding performance data back into message refinement, content…