Marketing Manager

Location: Cedar Park, TX (Onsite)
Schedule: Full-Time | Monday–Friday, 9:00 AM–6:00 PM CT

At MIRA Safety, we value one thing above all else:
uncompromising protection
. This isn’t just a design philosophy—it’s our purpose. As a leading marketing and distribution company specializing in personal protective equipment, we provide exceptional‑quality gas masks, filters, hazmat suits, and survival gear to both professionals and civilians. Based in Cedar Park, Texas, we design and distribute products purpose‑built to protect against the world’s most dangerous chemical, biological, radiological, and nuclear (CBRN) threats.

Our customers include law enforcement officers, military operators, first responders, agricultural workers, and preparedness‑minded citizens who depend on our equipment when failure is not an option. Simply put, we’re in the business of saving lives—and we believe everyone deserves the best possible chance at survival.

MIRA Safety is seeking an experienced and strategic Marketing Manager to lead the development and execution of comprehensive marketing initiatives that drive brand growth, engagement, and revenue. This role requires a strong focus on SEO, digital media, content strategy, and performance analytics. The ideal candidate blends creative leadership with data‑driven decision‑making and understands how compelling content influences engagement and sales across both organic and paid channels.

• Develop and execute marketing strategies aligned with MIRA Safety’s brand, vision, and growth objectives.
• Manage integrated marketing campaigns from concept through execution and performance analysis.
• Oversee content creation for the website, blog, social media, and other digital platforms.
• Lead SEO initiatives to improve search engine rankings, organic traffic, and conversions.
• Manage digital acquisition channels including lead generation, social media, paid advertising, and email marketing.
• Create, review, and approve marketing copy and collateral for digital and print use.
• Build and maintain partnerships, affiliate programs, and industry relationships.
• Monitor consumer behavior and adjust strategies to optimize campaign effectiveness.
• Track, analyze, and report marketing KPIs, ROI, and campaign performance.
• Present marketing strategies and performance insights to leadership and stakeholders.
• Mentor and manage marketing team members and contractors, fostering creativity and accountability.
• Perform other duties as assigned.

• Strategic marketing leadership with strong creative execution.
• Advanced SEO expertise and familiarity with tools such as Google Analytics, SEMrush, and Ahrefs.
• Excellent writing, editing, and storytelling skills.
• Strong leadership, coaching, and team management abilities.
• Data‑driven mindset with robust analytical and reporting skills.
• Proficiency in digital advertising platforms and email marketing tools.
• Strong project management and multitasking abilities in a fast‑paced environment.
• Knowledge of tactical, defense, or preparedness‑related industries is a plus.

Yes — This position manages marketing department personnel and/or contractors.

• Onsite position at MIRA Safety’s Cedar Park, TX headquarters.
• Standard office setting.
• Attendance required five days per week.

• Ability to sit for extended periods while working at a computer.
• Occasional lifting of up to 10 lbs. for event materials or product samples.

• Occasional travel may be required.

• Bachelor’s degree in Marketing, Journalism, or a related field (or equivalent experience).
• 8+ years of marketing experience, including at least 5 years in a managerial or leadership role.
• Proven success in SEO strategy and digital marketing campaign execution.
• Strong experience with content development, social media, and marketing analytics.

• Experience in the tactical gear industry or tactical community.
• Familiarity with CBRN‑related markets.
• Military or law enforcement background (DD‑214 or statement of service required if applicable).
• Experience working within the…