Sales Specialist

Maple Ridge, the premier independent living community for active seniors in Cedar Park, is now hiring for a full-time Sales Specialist!

The Sales Specialist serves as a traveling sales leader and interim community resource for Hawthorn Senior Living. This role supports occupancy growth by temporarily filling sales vacancies, assisting during new community openings, or providing on-site coverage and coaching during transitions.

Working closely with Regional Directors of Sales & Marketing (RDSMs), the Sales Specialist ensures consistency in sales execution, CRM documentation, and follow-up practices. This position requires a strong balance of empathy, urgency, and sales acumen to convert leads into move-ins while maintaining Hawthorn’s relationship-based approach to selling.

Frequent travel and overnight stays are required.

• Bachelor’s degree preferred, or equivalent combination of education and experience.
• 3-5 years of successful sales experience, preferably in senior living, hospitality, or a related industry.
• Demonstrated ability to achieve and exceed sales goals in a high-volume environment.
• Familiarity with CRM systems, preferably Welcome Home CRM, and proficiency with Microsoft Office 365.
• Exceptional relationship-building and communication skills with seniors and their families.
• Strong organizational and time-management abilities, and to be able to balance multiple assignments and locations.
• Willingness to travel extensively (up to 100%) to communities across multiple states.
• Self-motivated with the ability to quickly adapt to new environments and team cultures.
• Demonstrates integrity, accountability, and commitment to Hawthorn’s mission and values.
• Maintains a warm, professional demeanor and thrives in fast-paced, people-oriented settings.
• High ethical standards and a commitment to integrity, transparency, and accountability in all aspects of sales management.
• Ability to work both autonomously and collaboratively in a team
• Embodies a patient and creative attitude with the ability to “think outside the box.”
• Demonstrates a commitment to and respect for all individuals.
• Builds on basic learning and carries it from one situation to another.
• Takes responsibility to eliminate the source of problems.
• Demonstrates critical thinking skills in problem solving and decision making.
• Asks questions and seeks assistance as needed.
• Able to communicate effectively in English, both verbally and in writing, with residents and staff.
• Demonstrates excellent communication skills, taking into consideration body language, filters, listening, paraphrasing and questions with co-workers and residents of diverse ethnic and cultural backgrounds.
• Must be able to work efficiently and pleasantly in an extremely busy work environment.
• Must be a team player who is able to deal with difficult situations in a calm and professional manner.
• Ability to work under time constraints and meet department deadlines.
• Ability to work flexible hours, as required.

• No direct supervisory responsibilities.

Responsibilities will include, however, will not be limited to the following:

• Serve as interim Community Sales Leader during vacancies, vacations, or transitions.
• Partner with community managers and regional teams to stabilize and grow occupancy.
• Manage the full sales process while in a community from the inquiry stage to the closing stage.
• Maintain timely and accurate CRM documentation for all leads, tours, and follow-ups.
• Utilize Hawthorn’s Value Matching and Tactical Empathy principles to connect with prospective residents and families.
• Conduct phone and in-person outreach to new inquiries, waitlist…