Executive Director​/Director of Marketing

At Coe College, Coe Makes It Possible is more than a marketing message. It's a reflection of what happens when an ambitious community comes together as One Coe to create opportunities, inspire, and transform lives.

As Coe College celebrates 175 years, we're seeking a creative storyteller, strategic thinker, and passionate brand ambassador for the Kohawks. This role is ideal for a driven leader who sees opportunities where others see obstacles, embraces the challenge of elevating a strong brand, and is excited to help tell the stories that embrace our uniqueness.

This is more than a content strategy role. It's an opportunity to help shape Coe's future, elevate our brand, and inspire the next generation of Kohawks through compelling stories that reflect the impact of a Coe.

You'll collaborate with talented colleagues across campus, help strengthen and steward the Coe brand, and play a key role in advancing institutional priorities during an exciting period of momentum and growth. Along the way, you'll have the opportunity to expand your leadership responsibilities, make a lasting impact on the Coe’s trajectory, and yes, work alongside one of our most recognizable brand ambassadors, Charlie the Kohawk.

If you're passionate about storytelling, energized by challenge, and excited by the chance to help guide a historic institution into its next chapter, we'd love to hear from you. After all, Coe Makes It Possible. You Make It Happen.

• Understand Coe’s existing brand and implement others’ ideas
• Create and oversee the development of original content and campaigns for marketing avenues including the website, social media, video, media relations, written stories and other materials in a fast-paced setting
• Tailor content to specific platforms and understand the value of application to a variety of platforms
• Lead the content development staff in brainstorming and demonstrate continual creativity and brainstorming individually
• Proactively and independently seek out stories and selling points for marketing use within the office’s overall strategy and goals
• Serve as direct supervisor for the Content Development Manager and Videographer, and as a member of the Marketing Office’s leadership team
• Act as a sound decision-maker on preliminary content development and execution
• Review statistics and third-party publications to produce digestible selling points for the college

• Bachelor’s degree in marketing, journalism, writing, communication and a minimum of 4 years of experience in marketing and content development
• At least one year of experience managing professional staff
• Exceptional attention to detail
• Superior communication, listening, writing and proofing skills
• Ability to effectively juggle multiple projects and priorities at one time
• Excellent command over written English as well as familiarity with AP Style
• Higher education and/or sales experience desired but not required
• Applicants must be authorized to work for ANY employer in the United States as we are unable to sponsor or take over sponsorship of an employment Visa at this time
• Successful completion of a background and driver check in accordance with Coe College policy

Position Specific:

• Strong decision-making skills and judgement
• Familiarity with social media (Instagram, Snapchat, Twitter, Facebook, Linked In) and websites for business use, including an understanding and appreciation for the power of digital marketing
• Knowledge of the latest technology and marketing trends, and desire to continually expand that knowledge
• Ability to think in a creative and imaginative way on long- and short-term timelines, and in individual and group settings
• Ability to excel and deliver…