Sr Marketing Insights Analyst

Do you want to uncover the trends that drive Disney revenue? Do you enjoy working with partners to determine client engagement and evaluate performance measurement? Are you inquisitive by nature and driven to understand the business behind the magic?

Consumer Insight, Measurement & Analytics (CIMA) is part of the Disney Experiences (DX) segment of The Walt Disney Company. CIMA influences data-driven and consumer-centric decision making with integrated, objective, and actionable insights.

As a Senior Marketing and Sales Insights Analyst with Disney Signature Experiences CIMA, you will collaborate closely with internal partners to develop an understanding of business needs, identify business trends and provide insights that inform Adventures by Disney, National Geographic Expeditions, Aulani, and Storyliving Sales and Marketing decisions. Responsibilities include problem solving, integration with key business partners, data analysis and visualization, and data management.

A successful candidate will be a savvy analyst who can help deliver business results and thrives on excellence.

The role reports to the Manager, Sales Channel Planning & Analytics and will be based in Orlando, FL.

• Uncover insights and trends in large multifaceted datasets to inform business decisions and share findings in intuitive ways.
• Develop new efficiencies and processes for analytics, data sources, and problem solving.
• Support multiple short- and long-term projects simultaneously under changing and challenging constraints.
• Foster relationships with other departments and project stakeholders.
• Exhibit curiosity to uncover new data sources to inform business needs.

• Minimum three (3) years of experience in an analytics role.
• Demonstrated problem‑solving and critical‑thinking skills.
• Strong written and verbal communication skills and the ability to develop and articulate actionable, fact‑based insights and recommendations.
• Experience crafting simple, compelling stories for varying types of audiences to guide decision‑making.
• Technical proficiency in Microsoft Office programs (especially PowerPoint and Excel).
• Experience leveraging data visualization software.
• Strong interpersonal skills, including the ability to partner with others and deal effectively with multiple projects and changing priorities.

• Proven experience working with analytical and data mining tools such as Tableau and SQL.
• Experience with Disney Experiences Sales, Marketing, Finance, or Commercial Strategy Analytics.
• Sales and marketing analytics experience.
• Travel industry experience.

Bachelor’s degree or equivalent experience with a concentration in Business, Data Analytics, Statistics, Industrial Engineering, Finance, or a similar discipline.

Master’s degree equivalent experience with a concentration in Business, Data Analytics, Statistics, Industrial Engineering, Finance, or a similar discipline.

This position will be located in Celebration, FL.

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at