Sr Analyst-CRM & Lifecycle Marketing

Sr Analyst-CRM & Lifecycle Marketing

Job

職位地點 Celebration, 佛罗里达州, 美國

有意工作的公司 Disney Experiences

張貼日期
2025/12/05

“We create happiness.” That is our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you will help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make an impact?

The CRM & Lifecycle Marketing team is focused on delivering powerful customer experiences across engagement touch points by applying data and Customer Relationship Management (CRM) tools to bring marketing to life. The CRM & Lifecycle Marketing team leads consumer data selection for 1:1 marketing campaigns and manages deployment of direct marketing channel tactics. We accomplish these capabilities with partnerships internally within Disney, as well as with vendors and software/data suppliers.

As a Sr Analyst on the CRM team, you will be responsible for leading the day-to‑day management and execution of direct channel campaigns across multiple lines of business. You will be seen as a subject matter expert on the Adobe Campaign and Salesforce Marketing Cloud tools and data our team utilizes for activation, and provide mentoring and support for others on the team.

You will lead partner meetings related to campaign activations for your lines of business. This position does not have direct reports.

You will report to the Manager – CRM & Lifecycle Marketing.

Position will be On‑Site, Monday – Thursday and remote on Friday.

This is a Full‑Time role.

• Be a subject matter expert in the tools (Adobe Campaign, Salesforce Marketing Cloud, Snowflake) and data utilized for activation including Line of Business‑specific data and nuances
• Lead the day‑to‑day management and execution of direct channel campaigns (email, direct mail)
• Build and deployment of highly complex communication streams while manipulating JavaScript, HTML and CSS to personalise and troubleshoot email creative
• Engage cross‑organizational teams such as strategy, analytics, and IT, leveraging your excellent interpersonal skills such as influence, negotiation, partnering, and problem‑solving
• Monitor triggered campaigns, ensuring they run as expected and notifying partners of any issues
• Troubleshoot and research issues to resolution
• Be a leader, mentoring and supporting others on the team
• Develop comprehensive documentation on our team’s tools and processes to aid in onboarding/training
• Lead channel strategies and projects that drive campaign and channel best practices/optimizations
• Use your critical thinking and initiative to work autonomously to troubleshoot, find efficiencies, and drive change

Required

Qualifications & Skills:

• 4+ years of direct experience with designing, building, and sustaining end‑to‑end email marketing campaign flows in deployment platforms such as Adobe Campaign and Salesforce Marketing Cloud
• 2+ years building complex, omni‑channel marketing streams utilizing email, direct mail, push, and SMS
• 2+ years performing SQL queries and analysing large datasets in relational databases such as Snowflake to identify, segment, qualify, and test customer audiences as well as troubleshoot data issues
• Proven knowledge and understanding of complicated data environments, personalization at scale, relational database methodology, and go‑to‑market process
• Experience with large organisations and navigating ambiguity while maintaining clear decision‑making
• Ability to convey technical details and concepts to non‑technical audiences, fostering alignment through clear communication
• Extreme attention to detail with strong UAT and quality assurance aptitude

Bachelor's degree or equivalent related experience required

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險…