Associate Marketing Data Scientist

Marketing Science is an applied science team within The Walt Disney Company Marketing organization. The team is interdisciplinary and cross-functional. Members of the team draw on knowledge and expertise from a wide range of academic disciplines, but primarily in areas related to applied mathematics and the social sciences, in order to advance data-driven marketing at The Walt Disney Company. Depending on their backgrounds and interests, they may engage in market research, experimentation, forecasting, causal measurement, optimization, or data-related automation and data product development.

Marketing Science is a part of Performance Marketing at The Walt Disney Company and is closely integrated with Performance Marketing operations. Members of the Marketing Science team generally learn about the advertising and marketing technologies that connect these operations in order to find opportunities to improve marketing effectiveness. We are seeking an Associate Marketing Data Scientist to join the Marketing Science team bers of the Marketing Science team generally fall within one or more functional areas as described in the Specializations section below.

A person in this role is an individual contributor who is developing expertise in one or more functional area and has attained significant capabilities so as to be able to help complete tasks within those functional areas with supervision. You are expected to be developing knowledge in media, marketing, and entertainment. The role reports to a VP, Marketing Science and is based in Celebration, FL You Will / Responsibilities:
As an Associate Marketing Data Scientist you will work within the following specializations:
Research and Consumer Insights Specialization:
Overseeing or carrying out all aspects of quality market research, including overseeing proper sampling, assigning sample weights, participating in survey / research design, and validating survey programming. Designing innovative research studies that uncover not only consumer trends and behavior but also the beliefs, values and motivations of consumers Using discrete choice models and other advanced analytic techniques to better understand the way consumers make decisions Using unsupervised learning models and other advanced analytic techniques to produce and evaluate data-driven customer segmentations for various marketing purposes Synthesizing audience and consumer insights into compelling narratives for business stakeholders in The Walt Disney Company Marketing organization Overseeing consumer research collected as part of brand lift studies Coordinating work with other research teams at The Walt Disney Company Marketing Measurement and Valuation Specialization:
Troubleshooting problems with existing media measurement solutions, including problems that arise from changes in the martech or adtech measurement ecosystem (e.g. iOS
14 update, cookie deprecation, etc.) Consulting with business stakeholders within TWDC media team (or adjacent teams within TWDC Marketing) to design business processes or campaign architectures that achieve better results on various media platforms including DSPs (DV360, The Trade Desk, Amazon DSP, etc.) or walled gardens (You Tube, Facebook, Twitter, Tik Tok, etc.) Consulting with business stakeholders within TWDC media team (or adjacent teams within TWDC Marketing) to precisely formulate media business problems that might benefit from data-driven solutions Using knowledge of media measurement—including, but not limited to knowledge of pixels, SDKs, server-to-server integrations, media platform APIs, and identity graphs—to design measurement solutions for media business…