Vice President of Market Expansion

Jetson is on a mission to accelerate the transition of 100M homes across North America away from burning fossil fuels to sustainable energy use. Here at Jetson, we believe in a future that is 100% electric and 100% better.

Homes are one of the largest sources of carbon emissions, which can be dramatically reduced by converting to heat pumps, however, adoption lags due to high cost and friction in the retrofit process today. Solving one layer of the value chain won’t move the needle on adoption. Mass adoption will come when it becomes a no‑brainer for homeowners to transition. That is why Jetson is building the first fully vertically integrated home electrification company.

Jetson will make it simple, transparent and affordable for everyone to get a heat pump.

We are looking for an extremely motivated and passionate strategic operations leader interested in being part of a new, exciting organization fighting climate change by disrupting the residential home services industry.

The Vice President of New Market Expansion will be responsible for overseeing and optimizing all new market expansion residential home electrification business across Canada and the United States. This role requires a strategic leader who can drive and implement scalable processes to support new market growth.

• Develop and execute a scalable, cross-border strategy for new market expansion across Canada and the United States.
• Build, maintain, and continuously refine a comprehensive market intelligence framework, including rebate programs, licensing and regulatory requirements, and all prerequisites for successful market entry and sustained operations.
• Lead, mentor, and scale the New Market Expansion team, fostering a high-performance culture focused on speed-to-market, accountability, and continuous improvement.
• Partner closely with the executive leadership team to shape growth strategy and ensure seamless market transitions to the Vice President of Field Operations.
• Define, track, and report on key performance indicators (KPIs) to ensure on-time and on-target market launches, encompassing real estate acquisition, fleet procurement, talent acquisition, and equipment and materials readiness.
• Drive cost-efficiency initiatives by optimizing real estate strategies, workforce deployment, and core expansion processes.
• Develop and manage operational budgets, ensuring disciplined financial performance and alignment with growth targets.
• Champion technology-enabled solutions that enhance operational efficiency, visibility, and scalability across new markets.
• Ensure full regulatory compliance across all Canadian and U.S. jurisdictions, proactively managing risk and governance requirements.

• Bachelor’s degree in Business Administration, Operations Management, or a related field (MBA preferred).
• 10+ years of experience in opening new locations within multi‑unit operations organization, preferably within the residential home services, construction, or related industry.
• Experience in taking an operation from startup to scale up in geographically dispersed locations.
• Proven experience leading large, geographically dispersed teams across the United States and Canada.
• Strong financial acumen with experience managing budgets, P&L statements, and cost‑control measures.
• Expertise in operational process improvement, workforce optimization, and service quality enhancement.
• Ability to analyze data and make informed business decisions to drive operational excellence.
• Excellent leadership, communication, and problem‑solving skills.
• Willingness to travel frequently across the U.S. and Canada as needed.
• Experience working with technology‑driven solutions for scheduling, dispatch, and customer service.

Full-time

$200,000 - $230,000

Health Insurance

Vision Care

Life Insurance

Education Support

Equity

In person - Denver or remote if in a near future expansion territory.

Do you feel like you don't have everything that's listed above but can still do the job? If you have some of the skills and experience that we looking for and are willing to use your talent to learn the rest, we encourage you to apply!