Digital Business Development Director Job Central London area,City Of London England UK,Business

Location: City Of London

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Our clientis an award-winning corporate design agency specialising in Corporate Communications. Their areas of specialism include Corporate Reputation, Governance, CSR and Employee Engagement. They are looking to hire a talented Digital Business Development Director.

The role’s primary purpose is to deliver new digital sales revenues from current and prospective clients. This includes managing the entire digital sales lifecycle from identifying our target sectors and clients, identifying opportunities from existing clients, building the prospect database, delivering sales campaigns to these prospects, following up on the campaigns to arrange meetings and securing briefs, presenting our initial credentials and developing our proposals in response to these briefs.

New business planning

To develop and drive through an annual sales plan that will achieve our new business revenue targets – for both existing and new clients
To review performance to the plan and update the activities as necessary to ensure we achieve our new business targets
To hold formal quarterly reviews of performance to re-calibrate activities, budgets and schedules
To compile and manage the new business budget to ensure we deliver the plan to the agreed budget

New business campaigns

To define and manage the delivery of new business campaigns to our target sectors and brands, to generate new business leads, grow our prospect database and generate new business briefs
To acquire the right new business contact data in our target prospects and ensure they are captured in the database
To work with the Chief Digital Officer and Managing Director of Corporate Communications to develop campaign content, messaging and positioning to maximise response rates
To follow up on new business campaigns to generate meetings
To ensure that quality briefing packs are issued prior to any credentials or new business meetings at least 2 days in advance
To identify and work with the creative teams to ensure that any required new business collateral is produced to present our services and case studies in the best light
To work with the Chief Digital Officer and MD of CC to identify new opportunities within our client base
To develop the pitches and presentations to our clients to evidence our work and generate new business opportunities
To ensure that we are on the digital roster for all our clients
To ensure all our client contact data for digital is up to date and in the database – and clients are receiving our on-going digital communications

New business presentations and proposals

To secure and arrange new business meetings and credentials meetings with our chosen brands and sectors
To manage the credentials process and give the initial credentials meetings
To develop our proposals, from really understanding the clients’ objectives and needs, briefing the team, coordinating the formulation of the response, writing the presentation and developing our proposal
To follow through on all our proposals to maximise conversion rates
To work with the Chief Digital Officer and the wider CC team to formulate and present inspiring responses to new business briefs

Client and prospect continuity management

To ensure that our contact database has quality, up to date digital data in it for current and prospective clients, and that any digital sales and marketing activity is captured
To utilise the database functions to drive the sales pipelines and report on performance
To ensure that our contact database has fully populated and standardised industry and status against each record
To nurture and sustain the direct relationships we have with prospective digital clients to maximise the opportunity for new briefs and proposals, ensuring we record accurately in the contact database where they are in the sales process (cold/warm etc.)
To ensure we have a programme of continuity communications, delivered by the Marketing Manager, with content to sustain prospects’ engagement with the agency

Business partnerships

To identify and sign up appropriate new business partnerships that will generate new business leads, whilst retaining…


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