Head of Market Development

At AAT it’s our mission to make it possible for more people to experience the opportunities a career in finance brings, through our accessible qualifications and supportive community.

We are the UK’s leading qualification and professional membership body for vocational accountants. We pride ourselves on providing practical qualifications that meet the needs of both employers and employees, as well as products and services to support our members and customers throughout their careers.

Term: Permanent

Location: We have hybrid working in place, with 1-2 days per week, in our office in Canary Wharf.

We’re looking for a strategic, forward-thinking leader with a passion for driving growth, shaping markets and building impactful partnerships. If you thrive in a high paced environment, enjoy leading high performing teams and are energised by identifying new opportunities, this role offers an exciting opportunity to influence AAT’s commercial success and long-term direction.

As our Head of Market Development
, you will play a pivotal role in driving AAT’s growth ambitions, both in the UK and internationally. You’ll lead our market development and business development teams, shape market-entry strategies and build strategic commercial partnerships that strengthen AAT’s presence, relevance and revenue opportunities.

Working closely with senior leaders and cross-functional teams, you will ensure our market activity aligns with AAT’s overarching vision, delivers commercial value and supports our mission as a forward-looking professional body.

You will lead with clarity, ambition and commercial insight developing a high performing culture that motivates teams to deliver exceptional outcomes.

Your major objectives will include:

• Develop and execute growth-focused business and market development strategies across the UK and international markets.
• Identify and pursue new commercial opportunities through research, insights and market analysis.
• Build, manage and develop a high-performing market development and business development team.
• Lead strategic partnerships, sponsor ships and commercial relationships to maximise revenue and long‑term value.
• Create and oversee market development plans that align with AAT’s strategic objectives and support sustainable growth.
• Monitor market performance, pipeline activity and key metrics to inform senior decision-making.
• Collaborate with senior leaders and cross-functional teams to align commercial, product and marketing activity.
• Oversee budgets, forecasts and financial performance to ensure targets are met and resources are optimally allocated.

• Extensive experience in B2B sales and delivering revenue growth.
• Proven success leading high‑performing teams and driving sales capability.
• Experience managing commercial partnerships and embedding them into growth strategies.
• Strong analytical and strategic planning skills, including market insights and pipeline forecasting.
• Experience entering and growing international markets.
• Excellent relationship‑building and stakeholder engagement skills.
• Strong written, verbal and presentation skills with the ability to influence at all levels.
• A proactive, confident and commercially minded approach to identifying opportunities and managing risk.
• Ability to perform effectively in a fast‑paced, high‑ambiguity environment.

You’ll be joining AAT at an exciting time, helping shape the future of our markets and driving meaningful commercial impact. This role sits at the heart of AAT’s growth plan. It offers the opportunity to shape our commercial future, strengthening our relevance in established markets while unlocking new opportunities. You’ll lead work that directly contributes to AAT’s mission, brand impact and financial sustainability.

If you’re a dynamic commercial leader who enjoys steering strategy, unlocking market opportunities and building influential partnerships, we’d love to hear from you.

At AAT we believe in treating our staff well and this is reflected in our wide-ranging benefits, which include:

• Hybrid working (1-2 days per week in our London office) and…