Senior Pricing Manager - Economy

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Bumble is looking for a talented Senior Pricing Manager – Economy, ideally with experience as a Game Economy Manager or Product Manager, with a monetisation focus and strong analytical skills. This role is key in optimising user lifetime value by shaping how consumable and credit economies work across our products.

If you’re excited about building monetisation economies, have strong analytical skills, A/B testing experience, and product management exposure in a commercial/tech setting, we’d love to hear from you, even if your experience doesn’t perfectly match every item below.

This role will be based in London, reporting to the Director of Pricing & Monitoïcation.

• You’ll operate with a product mindset in a commercial setting, writing clear problem statements, prioritising experiments, and moving quickly from data to decisions.
• Define, test, and iterate on the economy management strategy across Badoo and Bumble, using both creativity and analytical rigour.
• Share ownership of the in‑app credit currency (Badoo credits) and consumable economies, and contribute to our cross‑functional unit to build a strategy.
• Develop a framework for defining the value of new products.
• Closely collaborate with Product, Data Science, Billing, Legal, Finance, and Engineering to ensure best‑in‑class process and execution.
• Build deep customer understanding and communication strategies for economy optimisations.
• A/B test set‑up, monitoring, and understanding of results.

• Product management and analytics experience in a commercial tech environment is preferred, especially where you’ve partnered closely with Engineering and Product.
• 5+ years in a comparable role, proven track record of driving value through initiatives that optimise free and paid experiences.
• Confidence setting up and interpreting A/B tests.
• Experience in the Gaming, Tech, or Dating industry.
• Experience with both consumables and subscription products preferred.
• Ability to extract actionable insights from data and research.
• Good understanding of monetisation strategies, modelling processes, and risk management.
• Knowledge of scenario modelling and algorithms preferred.
• A good understanding of behavioural science and value‑based pricing is preferred.

• Deeply passionate about Bumble’s brand, vision, and values.
• Positive and committed with a can‑do attitude and a flexible approach.
• A problem solver and self‑starter, you thrive taking ownership of initiatives with limited oversight.
• Comfortable in an action‑oriented environment, collaborating daily with global teams.
• Excellent time management, able to manage multiple priorities.
• Great communication skills, both verbal and written.
• You can build consensus and alignment by prioritising progress with your vision.
• Passionate about leading and inspiring cross‑functional teams.

£70,000 – £90,000 a year

Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the centre and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests.

Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.

At Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe,…