Vendor & Channel Lead

Deliver on set revenue, deal registration, partner growth, and customer retention targets

Act as lead for a specific product line within a defined territory

Plan growth strategies and support marketing and promotional events

Create and execute regional go-to-market strategies with support from local product teams

Manage quarterly marketing development funds (MDF) and ensure effective utilisation

Maintain year-on-year net revenue growth in line with company budget (e.g., 15%+)

Develop and implement sustainable strategies within the product category

Proactively manage relationships with vendors and key stakeholders

Identify prospects, qualify leads, and drive deal registrations

Organise enablement and training sessions for resellers and internal teams

Engage regularly with top customers for assigned products

Act as a bridge between pre-sales, post-sales and customer success teams to ensure effective delivery

Support sales development representatives in acquiring new customers and generating opportunities

Consistently deliver category growth in line with company budgets, collaborating closely with marketing

Plan, develop and manage the product category with a clear 3‑year roadmap

Maintain market awareness and monitor competitors

Attend training sessions and workshops to become the internal product knowledge holder

Deliver sales and technical training, promoting product USPs

Own the pipeline from opportunity creation to close and meet/exceed monthly sales targets

Build, manage and support channel relationships, onboarding new resellers and maintaining multi‑level partner engagement

Oversee renewals pipeline and ensure targets are met

Manage accurate forecasts, pipeline development and customer satisfaction reporting

Maintain high‑quality prospect and customer databases (CRM/ERP)

Collaborate with marketing teams to deliver campaigns, webinars, PR and other promotional activities

Ensure competitive pricing and maximise profitability

Work closely with operations to ensure smooth purchase, delivery and SLA compliance

Build recurring channel business for both the product line and the company

Define, monitor and manage KPIs to achieve objectives and key results (OKRs)

Keep up to date with the company’s product portfolio

Contribute to a collaborative and positive team environment

Continuously adopt and implement new procedures and improvements

Knowledge of the market and industry

Proven track record of exceeding sales or revenue targets in a similar environment

Experience analysing, positioning and promoting products to market

Strong ability to develop and maintain effective relationships with vendors, partners and customers

Excellent written and verbal communication skills with senior management and colleagues

Proficient with Microsoft Office and CRM systems

Contract type:
Permanent

Workplace type:
Hybrid

Experience level:
Mid Management

Location:

City of London

Salary: £50,000 – £55,000 per annum

Job Reference: CSRLC4-

Date posted: 26 February 2026

Consultant:
Savannah Mc Cabe