Brand Product Manager

What You’ll Be Doing

• Driving product innovation based on understanding consumer insights, market trends and competitive intelligence, working closely with our Brand Researcher and Insights team to identify customer and market opportunities and translate them into product requirements.
• Creating and refining customer propositions for new product offerings, ensuring they resonate with the intended target audience.
• Working with various teams including Marketing and Sales to support the go-to-market strategy.
• Identifying opportunities to enhance our core PBSA product offering and defining USPs by segment.
• Collaborating with property development and design teams to embed brand thinking into the physical space such as reception spaces, rooms, amenities, signage, and service touchpoints.
• Identifying emerging trends in student lifestyle and recommending product or service enhancements (for example wellbeing features, tech integrations, co-living amenities).
• Maintaining a strong understanding of the brand strategy, positioning and values.
• Serving as the brand guardian in cross‑functional projects.

• Bachelor’s degree in Marketing, Business, or a related field.
• Strong experience in brand management, product management, or marketing strategy.
• Strong analytical skills with experience in data‑driven decision making.
• Excellent project management and communication skills.
• Experience working in a cross‑functional team environment.
• Excellent stakeholder management skills with a creative and commercial mindset.
• Comfortable working in a fast‑paced, multi‑site, cross‑functional environment.

Founded in 1991, Unite Students is the UK’s leading provider of purpose‑built student accommodation. You can find us in 23 leading university towns and cities, with 70,000 students calling US home! We are driven by our values, culture, and a commitment to develop diverse and inclusive teams, filled with positive energy and new ideas.

Instinctive inclusion. We know that to create and maintain a happy healthy organisation, we have to work hard to ensure inclusion isn’t just what we do but who we are. People make Unite Students. Employees, students and neighbours all contribute to building environments where we can all thrive. Room for Everyone We’re proud to be an employer that embraces individuality, and we’re passionate about building inclusive teams.

We focus on creating a collaborative culture where you can be you, where your voice is heard, and where you can truly belong. We take great pride in being rated Gold Investors in People and are constantly striving to provide the highest standard of learning and development opportunities and professional pathways for our people. Building a home for success, for both our employees and students, requires exceptional people with passion.

Join us as we build better experiences for students that live with us. We are US.

• A discretionary annual bonus so you can share in the company’s success
• 25 days’ paid holiday and an annual holiday buying scheme, with 5 additional days awarded for long service
• A generous pension scheme – employer contributions between 5% and 11% depending on how much you save
• Various benefits to support your health and wellbeing including a Healthcare Cash Plan, an Employee Assistance Programme, a Wellbeing platform and a Gym benefit that you can share with your family and friends
• Enhanced Family Leave including 18 weeks full pay for birthing parents and 4 weeks for non‑birthing parents
• Lots of other great benefits including an annual Share Save scheme, Employee Life Assurance, a discounts portal and more!