Product Manager - Client
Listed on 2026-07-07
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Business
Change Management, CRM System, Business Systems/ Tech Analyst, AI Business & Operations -
IT/Tech
Change Management, CRM System, Business Systems/ Tech Analyst, AI Business & Operations
Overview
Mishcon's growth ambitions rely on modern, insight‑led Business Development (BD) and Marketing capabilities. Client Relationship Management (CRM) and marketing automation are central to this‑responsible for shaping and evolving the products, workflows and data capabilities that enable better client understanding, stronger relationship management, more effective targeting and campaigns, and improved visibility of opportunities across the firm. The Project Manager will lead a team of three executives and will own the product strategy, roadmap and value realisation for the firm's core client‑growth platforms, including Inter Action and Hub Spot, ensuring they deliver measurable business outcomes to support the firm's CRM strategy & growth agenda.
This will include the opportunity to help develop the end‑to‑end client journey and transform & re‑imagine CRM through AI and new service offerings. The postholder will work closely with BD, Marketing, practice groups, Data, Engineering and Architecture to identify high‑value problems, prioritise opportunities, improve end‑to‑end workflows and ensure the underlying data and integrations are trusted, scalable and compliant. The role combines strategic product management, stakeholder leadership and people leadership.
It is accountable for aligning platform investment to firm priorities, improving adoption and user experience, and building a roadmap that balances service reliability, continuous improvement and longer‑term capability development.
Own the product vision, roadmap and backlog for the firm's CRM and marketing automation capabilities across Interaction and Hub Spot, aligning priorities to BD and Marketing outcomes and practice group needs. Define clear product outcomes, success measures and KPIs for roadmap initiatives, focusing on business value, adoption and operational efficiency. Manage and maintain a transparent, evidence‑based backlog that balances BAU stability, user pain points, strategic opportunities and technical/data enablers.
Lead quarterly and annual roadmap planning, making trade‑offs explicit and ensuring stakeholders understand priorities, sequencing and dependencies.
Lead and develop a team of three supporting Hub Spot and Inter Action. Line‑manage and develop a team of three Executives responsible for day‑to‑day platform support, configuration, enablement, and delivery across Hub Spot and Interaction. Create an effective operating rhythm across BAU support, enhancements, stakeholder engagement and continuous improvement, with a culture of accountability and customer‑centricity. Drive strong adoption by partnering with BD leadership and practice groups, including communications, training, playbooks and “how to get value” enablement.
Productlifecycle management
Run continuous discovery with BD, Marketing, partners, fee‑earners and business teams to understand problems, pain points and unmet needs. Translate user and business insight into clear problem statements, opportunities, hypotheses and product requirements. Use pilots, testing and iterative delivery approaches to validate ideas quickly and scale what delivers measurable value. Ensure solutions are practical in a legal and professional services environment, including the realities of time‑poor users, relationship‑led selling and confidentiality constraints.
Identify opportunities to simplify manual processes, improve user experience and automate repeatable workflows where this drives better business outcomes. Ensure platform configuration and enhancement decisions are scalable, supportable and aligned to enterprise architecture and data principles. Drive product adoption through strong stakeholder engagement, targeted communications, training, playbooks and role‑based enablement. Partner with BD and practice leadership to embed new ways of working and ensure products deliver value in day‑to‑day use.
Track adoption, usage, satisfaction and business impact, and use this data to refine the roadmap and improve outcomes over time.
Own the CRM data strategy…
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