Head of Content Planning & E2E Operating Model

In the Marketing Operations & Mar Tech team, the Content team builds the AI-powered tools, capabilities and processes that help Diageo marketers plan, create, adapt, approve, store and reuse content more effectively and efficiently.

The Head of Content Planning & Op Model is the senior product owner for the Content Planning & Briefing Platform and owns the definition of the end-to-end content operating model. The role combines hands-on product management with the strategic and operational expertise needed to define how content fits into the broader marketing operating model across Category & GBTs, markets and regional hubs.

It also assesses how the Planning & Briefing Platform should connect with the Connected Marketing OS and the wider content product suite.

• Own the product roadmap, requirements, configuration and adoption of the Content Planning & Briefing Platform.
• Assess and shape how the Planning & Briefing Platform should integrate with Connected Marketing OS, Virtual Content Studio and Libraries to create a simple, sustainable end-to-end workflow.
• Configure and improve demand intake, planning, briefing, routing, approvals, dashboards and status tracking for content work.
• Design the end-to-end content operating model with the broader Marketing Operations team, defining roles, timelines, governance, decisions and hand-offs across GBTs, regions and markets.
• Lead rollout and adoption of the platform and operating model, using data and user feedback to remove bottlenecks, simplify execution and improve the experience.
• Manage technology partners and vendors supporting platform configuration, product enhancements, integrations, process design and change delivery.
• PRODUCT OWNERSHIP: 8+ years of experience in marketing operations, content operations, digital products, process transformation, consulting or related fields, with hands-on ownership of workflow or SaaS products.
• WORKFLOW PLATFORM
  
  EXPERIENCE:
  
  Hands-on experience configuring SaaS workflow platforms, including forms, routing, approvals, automations, dashboards, permissions and user journeys to support business processes.
• E2E MARKETING PROCESS EXPERTISE: 8+ years of experience in marketing, marketing operations, content operations, operating model design, process transformation or consulting, with strong knowledge of where content fits in the full marketing flow.
• OPERATING MODEL EXPERTISE:
  Proven experience designing and implementing marketing operating models, governance, processes and ways of working, ideally across both in-house and consulting environments.
• HANDS-ON DELIVERY:
  Execution-driven operator with proven ability to deliver complex end-to-end initiatives independently and without heavy support.
• CHANGE & INFLUENCE:
  Strong ability to implement new processes across global, regional and local teams, including when facing resistance or competing priorities.
• DETAIL & PROGRAM DISCIPLINE:
  Highly detail-oriented, with the ability to translate complex process design into clear roles, timelines, templates and governance routines.
• ANALYTICAL PROBLEM SOLVING:
  Strong ability to identify process bottlenecks, unclear ownership, inefficient hand-offs and improvement opportunities.

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one.

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life's moments - from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best…