Strategic Marketing Manager, E-commerce & Industrial Packaging EMEA

About the Role

We're looking for a commercially minded professional who understands how supply chains work in categories like automotive, logistics, e-commerce or pharma, where customers create value, and what prevents them from achieving their growth ambitions. You will understand the critical role packaging plays in enabling efficient, resilient and sustainable supply chains, and how packaging can drive value for customers and support their growth ambitions.

You will work directly with Sales and Innovation teams to shape our go-to-market strategy, strengthen customer relevance, and build DS Smith's credibility across the e-commerce and industrial sectors. Success in this role comes from understanding customers: how they operate, the challenges they face, where inefficiencies exist, and how packaging, logistics and supply chain solutions can help solve real business problems.

You'll combine strategic thinking, market insight and customer understanding to identify growth opportunities for packaging solutions and related services, shape compelling value propositions and translate them into commercial action.

Shape market and growth strategy Build deep understanding of priority industries, customer needs, packaging requirements, supply chain dynamics and market trends. Identify growth opportunities across e-commerce and industrial sectors for packaging solutions and related services. Support annual business planning and strategic growth initiatives across EMEA. Define market priorities and target segments. Be the voice of the customer Develop a strong understanding of customer operations, challenges and decision-making processes related to packaging and supply chain performance.

Translate customer and industry insights into actionable commercial opportunities. Identify unmet customer needs and emerging market trends. Co-lead market research, customer insight and foresight initiatives. Strengthen our commercial proposition Develop compelling customer value propositions for packaging solutions and services. Support sales teams with market insights, opportunity identification and customer-facing content. Build category, industry and competitor intelligence that helps position DS Smith as a strategic packaging partner.

Create thought leadership that strengthens credibility with customers and influencers. Drive innovation and go-to-market execution Partner with Innovation and Product Development teams to identify opportunities that address real customer challenges through innovative packaging solutions and services. Help prioritise innovation pipelines based on customer desirability, market attractiveness and commercial potential. Ensure new packaging solutions are connected to clear customer needs and business value.

We would particularly welcome candidates from:

• Automotive
• Logistics
• E-commerce
• Pharma
• Electronics

The best candidate will be a blend of art and science, connect data, customer needs and commercial opportunities into a clear growth story that sales teams can take to market. Strong analytical and strategic capabilities:
Market analysis Customer insights Commercial analytics Segmentation Business case development Competitive intelligence Strategic planning Packaging and supply chain pain points analysis Ability to turn insight into influence:
Storytelling Value propositions Customer presentations Thought leadership Commercial communication Stakeholder engagement

• Competitive salary
• Discretionary bonus
• Car allowance
• 25 days holiday plus bank holidays
• Private Medical Insurance
• Pension scheme, life assurance and income protection
• Employee Assistance Programme
• Employee Discounts
• Cycle to work scheme

Location:

UK/ London (Paddington) - hybrid

We are DS Smith, together with International Paper, we are a global leader in sustainable packaging solutions and other fibre-based products. We believe a better, more sustainable tomorrow is possible with the right people, who challenge and support one another to enact positive change. We employ more than 65,000 colleagues in North America and Europe, Middle East and Africa (EMEA), who are experts in innovation, manufacturing, design, sales, sustainability, supply chain, and much more.

Together with our customers, we make the world safer and more productive, one sustainable packaging solution at a time. Become part of a world-leading organisation and do your best work with us! To fulfil our purpose of redefining packaging for a…