Brand Manager – IP Development; Intellectual Property

ROLE

TITLE:

Brand Manager – IP Development (Intellectual Property)

LOCATION:

London
REPORTING TO:
Head of Operations & Strategy
Who We Are
The Blair Partnership is a literary and entertainment agency. We offer our clients a broad range of services including rights management, client representation and franchise management. As part of those services, we help to manage several companies on behalf of our client J.K. Rowling. Those companies are Pottermore and Bronte. These businesses benefit from shared resources and expertise provided by The Blair Partnership, but they are run by their own leaders.
There are three core pillars to The Blair Partnership’s business activity:

• Franchise Management – which encompasses brand & franchise vision and strategy, creative strategy & direction, product development, brand management & comms for the Harry Potter franchise.
• Client Management - we represent a large and eclectic list of clients’ literary and entertainment rights portfolios and pursue commercial opportunities for them through deal making in the UK, US and internationally, partner management and backlist rights management.
• Governance & support - we provide governance, resources and support to companies owned by J.K. Rowling. As part of that support, we cultivate close collaboration & strong, cohesive working practices between all the businesses.

Our vision remains to shape, nurture and grow the most imaginative and engaging brands for generations to come, working with our clients.
The Blair Partnership is proud to be an equal opportunity workplace where all talent and potential is valued. We welcome people of different backgrounds, experiences, abilities and perspectives and recognise the value that this adds to our business.
OVERALL PURPOSE OF THE JOB
This role will support TBP’s ambition to identify and represent appropriate IP. We are seeking a versatile, highly proactive candidate to join our team. In this hybrid role, which bridges account management with traditional franchise & brand management skills, you will link strategic brand planning and end-to-end client management across a dynamic portfolio of IPs. From contributing to and delivering on our strategic objectives and goals, to market research, partner outreach, deck creation, daily execution and client relationships, you will be highly involved in the success of these IPs.
This role will be responsible for overseeing the implementation of strategic plans across multiple franchise touchpoints, contributing to the successful commercial growth of the IP, delivering revenue to the IP owners, and to TBP.

Key Responsibilities Strategic Development

• Support on exploring new IP opportunities to support TBP’s growth ambition
• Support on building the long-term brand strategy for new IP, with each IP owner

Account Management

• Act as the TBP point person for day-to-day client relationships, operations and planning.
• Take responsibility for scheduling regular management and strategic check ins
• Use Asana, or other project management tools, to ensure consistent communication and alignment
• Ensure timely follow ups, and lead accountability of actions
• External IP representation and ambassador – representing the IP’s vision, values and strategic mission during reviews, pitches, industry events and more

Brand & Franchise Management

• Support on determining brand strategy with IP owners
• Deliver on the short and long term franchise plans
• Work with creative, marketing, and product teams to keep brand messaging consistent
• Balance creative and commercial judgement across projects
• Marketing and Comms implementation
• Leverage creative agencies where necessary

Stakeholder Management

• Leveraging internal expertise across TBP – running day to day communication and operations on this, from audio…