Head of Video

Reform UK is seeking an exceptional Head of Video to lead a major expansion of the party's original video output from its Westminster headquarters. This is a senior role responsible for building a modern, seven-day operation capable of producing high-impact long-form, short-form, live and event video at national scale.

The Head of Video will own video strategy, formats, schedules, quality, resources and performance across You Tube and the wider digital estate. The role will maximise the potential of Reform UK's new Westminster studio, develop premium interviews, debates, packages, explainers, live programmes, documentaries and events, ensuring output is consistent, strong and distributed intelligently across platforms.

• Own the video strategy and build the operation
• Lead, inspire and develop the Video & Live team, setting a clear creative direction, production standards, responsibilities and ambitious audience KPIs.
• Translate Reform UK's digital strategy into a practical seven-day video schedule balancing premium long-form, live programming, events, rapid response and platform-native short-form output.
• Build repeatable production systems, rotas and workflows that allow the team to deliver more original material without sacrificing quality, speed or resilience.

Create distinctive formats that can grow at national scale.

Develop and commission premium interviews, debates, explainers, documentaries and other long-form programmes capable of becoming destination viewing rather than disposable clips.

Build repeatable short-form and rapid-response formats that can react quickly to the news while remaining recognisably Reform UK in tone, quality and presentation.

Own the development of live output, introducing formats carefully with appropriate editorial, technical, moderation and legal safeguards.

Ensure every major speech, visit, conference session or political event is approached as a video opportunity with a clear before/during/after production and distribution plan.

Continuously test hosts, formats, durations, packaging and production approaches, scaling what works and stopping ideas that fail to justify the resource.

Make Reform UK's Westminster studio a reliable engine for high-quality output across long-form, live, national addresses, explainers and rapid-response content.

Work closely with the Studio Engineer/Technical Producer to maintain excellent sound, lighting, camera, streaming, recording and failover standards.

Plan studio time, shoots, crews and edit resources efficiently so expensive production capacity translates into visible audience and content gains.

Protect resilience with clear technical ownership, rehearsals, backups and acceptance standards, especially for live and high-profile productions.

Ensure one original production generates a full content waterfall: full programme, website treatment, articles, transcripts, vertical cuts, social assets, email and Reform Go opportunities where appropriate.

Work with the Head of Social and Website Editor so video is planned for multiple destinations from the start rather than cut down as an afterthought.

Develop platform-specific packaging, especially You Tube titles, thumbnails, opening hooks, chapters, descriptions and release timing, and test them rigorously.

Maintain a clear asset, archive and publishing workflow so clips, source material and high-performing moments can be found, reused and measured efficiently.

Own video performance against agreed KPIs for reach, watch time, retention, returning viewers, subscribers, engagement, non-follower discovery and distribution efficiency.

Use analytics to understand why formats, subjects, hosts, titles, thumbnails and edits succeed or fail, and turn those findings into concrete changes.

• Set clear creative and journalistic standards for production, editing, graphics, sourcing, tone, pacing and technical quality across every level of output.
• Manage staff performance, rotas, leave and development so the team can sustain a demanding seven-day schedule without creating avoidable single points of failure.
• Stay close enough to the work to edit, produce, troubleshoot or reshape output when necessary, while creating space for senior team members to take genuine ownership.
• Work closely with the Executive Editor, Website Editor, Head of Social, Policy,…