Content Creator & Social Strategist

The Handbook is looking for a creative, data-driven, and highly engaging Senior Content Creator & Social Media Strategist to become the face and voice of our brand across all social channels. This is not a traditional behind-the-scenes social media management role. You will be responsible for the end-to-end production of social content - from ideation and scripting to filming, editing, and publishing - while regularly appearing on-camera.,

On-Camera & Content Production

• On-Camera Hosting:
  Serve as the primary on-camera personality, presenting features, hosting social videos, and conducting interviews with an authentic, confident, and charismatic presence.
• End-to-End Creation:
  Concept, script, film, and edit high-quality, native short-form and long-form video content daily.
• Platform Optimization:
  Tailor content formats specifically to maximize engagement across Tik Tok, Instagram (Reels/Stories), You Tube, and emerging channels.

• Channel Scaling:
  Execute proven organic growth strategies to expand our follower base, boost engagement rates, and foster an active, loyal community.
• Algorithm Mastery:
  Stay ahead of platform algorithm shifts, feature updates, and viral audio to ensure our content maintains high visibility and organic reach.
• Performance Analytics:
  Routinely track, analyze, and report on video metrics (watch time, retention, shares) to refine our content strategy based on hard data.

• Trend Reactive:
  Spot internet trends, memes, and industry news early, rapidly pivoting production to capitalize on cultural moments.
• Brand Consistency:
  Ensure all visual assets, tone of voice, and messaging align perfectly with our established brand guidelines.
• Cross-Team
  
  Collaboration:
  
  Brainstorm and coordinate with wider teams to support brand campaigns and product launches.

• You must possess a deep, strategic understanding of the algorithms powering Tik Tok, Instagram, and You Tube Shorts, backed by a proven track record of scaling digital communities.,
  
  Experience:
  
  Minimum of 3+ years of dedicated experience managing brand social channels with a documented history of driving substantial organic follower growth and viral reach.
• On-Camera Confidence: A natural, conversational on-camera presence with excellent communication skills and the ability to immediately hook an audience.
• Production
  
  Skills:
  
  Advanced proficiency in mobile video editing apps (Cap Cut, InShot) or desktop software (Premiere Pro), alongside strong mobile cinematography and lighting skills.
• Data-Informed Mindset:
  Deep understanding of social analytics tools and an innate knowledge of why a piece of content performs well versus why it flops.
• Commercial Content Creation
  - Ability to create commercial content according to a brief, ensuring it is polished, meets client requirements and objectives, while still feeling aligned with THB as a brand.
• Interview & Partnership Outreach
  - Experience setting up and managing interviews, as well as managing influencer partnerships and working with creators.

• London-Based:
  This role is based out of our South West London office and out and about on shoots. Because our work requires hands-on collaboration, fast-turnaround content shoots, and street-style interviews around the city
• Hours & Flexibility:
  Due to the fast-paced nature of digital media, live industry events, and trend-reactive filming, a high degree of flexibility is required. Candidates must be available to work occasional evenings or weekends as the content and event schedule demands.