Social Content Creator

We’re looking for a social-first Content Creator who can take ideas from concept to camera to cut-down, fast. You’ll spot and reinterpret trends, present on-camera, produce street-style vox pops, and create content that drives community engagement and growth across key social platforms. This is a hands‑on role for someone who’s comfortable being both the creative brain and the person behind and in front of the lens.

• Generate platform-native content ideas for Tik Tok, Instagram (Reels/Stories), You Tube Shorts and emerging formats.
• Turn insights, trends and cultural moments into brand-safe, audience-relevant content.
• Develop repeatable content series (e.g. street interviews, challenges, formats) that build consistency and growth.
• Write quick, platform-native micro-scripts for skits (hooks, beats, payoff, CTA) and adapt them on the fly based on what’s landing in the moment.
• Collaborate with strategists and client teams to align content with comms objectives. Collaborate with creatives to bring bigger campaign ideas to life through social-first content and creator-led execution.

• Film social content on mobile and/or lightweight kit, ensuring strong framing, lighting, audio, and pace.
• Confidently perform on camera in public settings (street, events, locations), staying natural and engaging even with distractions.
• Create and perform comedy-led social content (skits, characters, scripted punchlines, comedic reactions), balancing humour with brand guidelines.
• Create unscripted, in-the-moment content - improvise on camera, capture authentic reactions, and turn spontaneous moments (especially in public) into platform-native edits that still feel on-brand.
• Run on-the-street vox pops end-to-end: approach the public, ask strong questions, manage permissions and keep interactions respectful and safe.
• Capture "in the moment" content at shoots, brand activation, launches, live events and behind-the-scenes.

• Track emerging trends, audio, formats, creator styles and platform updates.
• Quickly prototype trend-led content that fits brand tone, messaging and risk profile.
• Maintain a trend bank and pitch weekly "what we should make next" recommendations.
• You’re a self-starter who’s terminally online, you’re a culture expert, an idea generator, and a creative partner to the wider agency.
• You have a confident creative POV, but you’re not precious. You can iterate quickly and you love getting better.
• You don’t just know the trends, you understand why they work.
• You’ve made content that performs, either for brands or your own channels. You know what makes a hook land and what makes people hit share.
• You’re strategic as well as creative: you can zoom out and see the big picture, then zoom in and get the details right.
• You’re collaborative, you love bouncing ideas around and want to build things together.
• You’re an organised self-starter who can plan shoots, capture assets, and deliver edits on time.
• You’re collaborative, you can take feedback, iterate quickly, and keep the energy up.
• You’re curious, plugged in and always learning.

• Proven ability to concept, film, and edit social content end-to-end.
• Strong working knowledge of Cap Cut editing (captions, effects, pacing, templates, sound).
• Highly comfortable acting on camera in public including approaching the public for vox pops, filming confidently in busy environments and performing comedy skits and scripted bits while maintaining brand tone and safety.
• Confident in creating unscripted in-the-moment content - able to improvise on camera, capture authentic reactions and turn spontaneous moments into on-brand, platform-native edits.
• Able to shoot clean mobile video with solid audio awareness and basic…