Product Design Lead

Role Overview

Define and drive end-to-end brand experience design for BEX, translating brand strategy into coherent, high-quality product experiences across platforms and surfaces. Create and evolve systems for visual language, interaction patterns, and design standards that ensure consistency, scalability, and flexibility of the Expedia Group brand within BEX experiences. Develop, drive, and teach best practices for problem framing and synthesis of customer and business insights, turning complex, ambiguous spaces into clear opportunity areas.

Build and drive compelling customer experience vision and strategy and associated success metrics at the organization level. Lead complex design initiatives from discovery through delivery, including framing problems, synthesizing insights, exploring concepts, iterating on high-fidelity solutions, and guiding implementation quality. Define, drive, and teach exemplary visual and interaction design practice, championing simple, elegant experiences and holding the design organization accountable to a high-quality bar.

Build an organizational culture that fosters innovation, encouraging creative ambition, collaborative development of ideas, and a culture of constructive design critique. Partner closely with product, engineering, research, content, and marketing stakeholders to align brand, usability, and business goals, influencing strategy and roadmap decisions through design. Lead collaboration with key leadership stakeholders, contributing subject matter expertise to identify which processes should be standardized and which should intentionally differ.

Provide guidance on the impacts of solutions across structure, process, and technology, ensuring the right linkages between brand, experience, and underlying systems. Guide the definition of foundational layers of design systems, architecting enterprise-quality components, foundational utilities, tools, and highly functional proofs-of-concept. Contribute to major evolutions of design systems and capabilities at the platform level, ensuring coherence across BEX and broader Expedia Group surfaces.

Create persuasive and compelling communication materials that connect vision, strategy, and action plans for audiences across the organization. Develop and adapt design processes that facilitate high-quality design work and effective collaboration across disciplines and teams. Identify and integrate qualitative and quantitative insights, using customer research, experimentation, and business analytics to drive design decisions and measure impact. Guide teams and partners to remain focused on customer issues, ensuring that customer needs and outcomes stay at the center of decision-making.

Mentor and elevate other designers, providing clear critique, design direction, and frameworks that improve craft, process, and outcomes across the broader design and product teams. Apply a systems-thinking and data-informed approach to design decisions, including experimentation, measurement, and refinement, with familiarity in AI-driven systems, tools, or workflows and how to apply AI/ML concepts to real world products.

• Define and drive end-to-end brand experience design for BEX.
• Create and evolve visual languages, interaction patterns, and design standards.
• Build and lead customer experience vision, strategy, and success metrics.
• Lead complex design initiatives from discovery through delivery.
• Define, drive, and teach exemplary visual and interaction design practice.
• Build and nurture an organizational culture of innovation and constructively critique design.
• Partner with product, engineering, research, content, and marketing stakeholders to align brand, usability, and business goals.
• Lead collaboration with leadership, identifying processes to standardize or differentiate.
• Provide guidance on solution impacts across structure, process, and technology.
• Guide definition of foundational design system layers and enterprise-quality components.
• Contribute to major evolutions of design systems and capabilities at the platform level.
• Create persuasive communication materials for organizational audiences.
• Develop and adapt design processes that facilitate high-quality work and collaboration.
• Integrate qualitative and quantitative insights, customer research, experimentation, and metrics.
• Mentor and elevate designers at different levels, improving craft, process, and quality.
• Apply systems thinking and data-driven decision-making, incorporating AI/ML concepts.

• 7+ years of related professional experience in product, UX, or brand experience design with demonstrable leadership.
• Bachelor's degree or higher in a related field (Design, Human-Computer Interaction, User Experience or similar), or equivalent experience.
• Extensive experience as a product/UX designer focused on brand design within digital products.
• Proven track record designing and shipping end-to-end experiences in cross-functional product teams.
• Demonstrated expertise in interaction…