Senior Wayfinding Designer

Wayfinding Designer

We are Acrylicize, a global creative studio powered by art and culture, inspired by stories of people and place. Our multidisciplinary team of artists, designers, project managers, and strategists create and curate art that activates spaces for some of the world’s leading brands and institutions. Experts in using art and design to drive positive change for people and planet, delivering unmissable moments that get everyone talking.

With studios in New York and London, we offer creative impact on a global scale.

As a Wayfinding Designer at Acrylicize, you will contribute to the entire lifecycle of our way finding projects, from understanding how people move through and experience a space, through to concept development, detailed design, artwork and implementation.

Working closely with our wider Creative, Production and Project Management teams, as well as architects, clients, consultants and fabrication partners, you'll help us create bespoke way finding schemes that make spaces intuitive to navigate while bringing brand, culture and storytelling into the experience.

Our approach to way finding goes beyond signage. We consider people, behaviour, circulation, accessibility, information hierarchy and the character of a place to create systems that are clear, engaging and genuinely integrated into their environments. Our schemes can span everything from branded and destination signage to navigation systems, directories, level identifiers, environmental graphics and glazing manifestations.

We're looking for someone who combines strong graphic and information design skills with spatial thinking and an understanding of the built environment. Your portfolio should demonstrate experience developing way finding or environmental graphic design projects, ideally showing your thinking from strategy and concept through to detailed design and final implementation.

We give Designers the freedom and space to play. There are client deliverables to meet within our Creative Process, but how you get to these is up to you.

Phase 1:
Discover
- Understanding the brief, the client, the users and the space. Exploring how people move through an environment, identifying key requirements for any proposed systems and developing the spatial and information strategy.

Phase 2:
Design
- Developing the way finding strategy and creative direction, including sign locations, graphic principles, messaging conventions, sign families and visual language.

Phase 3:
Develop
- Developing the chosen approach into a comprehensive scheme, including location plans, messaging schedules, sign types, scale, materiality and design intent.

Phase 4:
Detail
- Closely liaising with our Production Team as they finalise designs for fabrication, including scaled location plans, detailed specifications, fixing details, final artwork and benchmark samples.

Phase 5:
Deliver
- Working alongside our Production and Project Management teams, providing guidance to both manufacturers and installation teams to protect the design intent through production, installation, snagging and completion.

• Heading to site to understand a space, its users and how people move through it.
• Working across multiple projects, from way finding strategy and concept through to detailed design and production.
• Reviewing architectural plans and researching users, place and brand to inform your approach.
• Developing sign families, information hierarchies, typography, iconography, maps and graphic systems.
• Creating location plans and messaging schedules to map information across the user journey.
• Sketching and visualising concepts that bring together function, brand, materiality and the built environment.
• Presenting ideas and design rationale to internal team, clients and key stakeholders.
• Collaborating with architects, designers, fabricators and our internal teams to develop and deliver schemes.
• Producing detailed design intent and final artwork, considering accessibility, scale, materials and buildability.
• Reviewing prototypes and visiting site during production and installation to maintain design intent.
• Taking time out for Time & Space - we give our team half a day each month to visit galleries or follow their creative pursuits and stay inspired.

• Lead way finding projects from brief through to completion, taking ownership of design quality and delivery.
• Liaise directly with clients to establish…