Performance Marketing Manager

About the Business

Quilter plc is a leading wealth management business, helping to enable brighter financial futures for every generation. Quilter oversees £141.9billion in customer investments (as at 31

March
2026). It has an adviser and customer offering spanning financial advice, investment platforms, multi‑asset investment solutions, and discretionary fund management. The business is comprised of two segments:
Affluent and High Net Worth. Affluent encompasses the financial planning business, Quilter Financial Planning, the Quilter Investment Platform and Quilter Investors, the multi‑asset investment solutions business. Quilter Invest is the direct‑to‑consumer investing platform within Quilter Group. We help customers move confidently from saving to investing through a simple, trusted, and data‑driven experience. High Net Worth includes the discretionary fund management business, Quilter Cheviot, together with Quilter Cheviot Financial Planning – offering a highly personalised service to private clients, charities, trustees, and professional partners.

Quilter Cheviot has presence throughout the UK, Ireland and Channel Islands.

Level: 3

Department:
Quilter Invest

Location:

London or Southampton

Contract type:
Fixed term (12 months)

The purpose of this role is to drive paid acquisition and performance marketing activity, with a primary focus on scaling efficient customer growth across digital channels. This role will focus on launching and optimising paid media campaigns, improving performance across the onboarding funnel and identifying new opportunities to scale activity. You will work closely with cross‑functional teams including brand, product, analytics, and commercial to deliver high‑performing campaigns.

This is a hands‑on role where you will also contribute across broader marketing initiatives, including brand campaigns and partnership activity, where needed.

• Own and execute Quilter Invest’s multi‑channel paid marketing strategy to drive acquisition and conversion.
• Act as the day‑to‑day owner of paid marketing, ensuring campaigns are consistently optimised.
• Manage the performance marketing budget with a focus on ROI and cost‑per‑funded‑account efficiency.
• Own performance reporting to track Key KPIs.
• Collaborate with the brand and content teams to ensure creative assets are optimised for performance.
• Own compliance within performance marketing, ensuring all campaigns meet FCA financial promotions rules and standards.
• Work closely with Design and Product teams to drive improvements across landing pages, app store journeys and onboarding.
• Optimise performance across the full funnel (click – install – registration – fund).

• Proven experience owning and scaling paid media channels across Paid Search, Paid Social, Programmatic and CTV.
• Financial or fintech experience is preferred.
• Proven track record of managing six‑figure budgets and delivering measurable growth.
• Deep understanding of attribution models and tracking tools (GA4, Appsflyer).
• Strong analytical skills with the ability to translate data into strategy.
• Experience with app‑first products and mobile acquisition strategies is a plus.
• Experience using the following:
  • Google Ads
  • Meta Ads Manager
  • Apple Search Ads
  • Reddit Ads
  • Tik Tok X
  • Microsoft Ads
  • Appsflyer
• KPI’s:
  New funded customers, Cost per funded account, App downloads and activation rates

We value diversity and strive to promote inclusivity in all aspects of our culture. We believe in equal opportunities for all, ensuring that no applicant encounters less favourable treatment based on anything but their skills, qualifications, experience, and potential. We celebrate the unique contributions of a diverse workforce and create a respectful, nurturing environment where every colleague can thrive.

• Do the right thing:
  We act with integrity and are proudly committed to going above and beyond in service of our clients and the support we provide our communities.
• Always curious:
  We continuously seek new ideas and knowledge so we’re one step ahead of our clients’ needs. We look for inspiration everywhere and encourage experimentation, recognising that…