Associate Director of Digital Product

| Associate Director of Digital Product & Experience | Homebased, UK Nationwide

Home-based, with semi-regular travel for team and Senior Leadership meetings and other organisational activity across the UK

Salary £73,000 per annum (inner London weighting £3,950 per annum/pro rata or outer London weighting £2,457 per annum/pro rata may be applied in accordance to where you live) | Permanent

This is a brand-new position within the charity, leading the digital product and experience capability and helping build more user-centred, accessible and evidence-led ways of working across the organisation.
You’ll shape how Stroke Association designs and continually improves digital products, journeys and services for people affected by stroke, supporters, volunteers and colleagues – using digital to help them extend their reach and influence, deepen engagement and grow income so that they can achieve greater impact for people affected by stroke.
As part of the Senior Leadership Team, you’ll work with Executive Directors and alongside senior leaders across the organisation to shape priorities, enable delivery and translate strategy into meaningful digital experiences.
You’ll work particularly closely with Associate Directors for Technology, Knowledge & Insight and Marketing & Communications. Success will depend on your ability to connect expertise, build strong relationships and enable multidisciplinary teams to work together around shared outcomes.

You’ll provide strategic and practical leadership for our digital product and experience capability, creating the conditions for brilliant, user-centred digital experiences and building our organisational capability to design around the needs of our users.

• Set the direction for digital product and experience, ensuring our approach is grounded in user need, evidence and the outcomes we want to achieve – including greater reach, influence, engagement and income.
• Create more coherent and joined-up digital experiences, shaping products, journeys and services that work together and make it easier for people to find, access and engage with what they need from us.
• Champion user research, service design and inclusive design, ensuring accessibility and the diverse needs and experiences of people affected by stroke are embedded throughout our approach.
• Lead and enable multidisciplinary teams, bringing together product, technology, insight, marketing, communications and other expertise to solve problems and deliver shared outcomes.
• Build experimentation, testing and learning into how we work, using evidence, analytics, user feedback and performance data to test assumptions, learn quickly and continuously optimise our digital experiences.
• Strengthen our digital marketing and discoverability, using search, analytics and digital marketing insight to understand behaviour, improve journeys and help more people find and engage with us.
• Build organisational capability in user-centred ways of working, helping colleagues across the Stroke Association develop the confidence, skills and approaches to understand user needs and translate them into better experiences.
• Shape priorities and investment, using insight and evidence to help us make good choices about where digital product and experience can make the greatest difference.
• Explore emerging digital opportunities, helping the organisation understand where new technologies and approaches can genuinely improve experience and increase our impact.
• Lead and develop people, creating an environment of trust, curiosity, collaboration, experimentation and accountability.

You’ll be an experienced digital product and experience leader who combines strong professional expertise with the ability to operate…